Toy Insider Editor-in-Chief Ali Mierzejewski joined ABC World News Now to show off the hottest new toys of the holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


LULLABRITES

These soft plush play lullabies — including “Brahms Lullaby,” “Hush Little Baby,” and “Twinkle Twinkle, Little Star” — and display color-changing lights to help kids fall asleep.

Fast Facts

  • Ages: 0+
  • Manufacturer: JAY@PLAY
  • MSRP: $14.81

Buy It Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.


WHO’S THE G.O.A.T?

Players pick who they think will be the best at off-the-wall challenges, then vote by tossing a squishy goat. You score a tin can if you vote correctly, and the player who did the best scores a tin can for being the greatest.

Fast Facts

Buy It Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.


SCOOBY-DOO! MYSTERY MACHINE

Time to solve some mysteries with the members of Mystery, Inc.! Kids can open the van’s rear doors to reveal an illuminated monitor, where they can insert ghost cards to learn more about the mystery. Discover more ghost cards in each of the SCOOBY-DOO! Mystery Figures. Includes Fred, Daphne, Velma, a spyglass, a secret map that reveals the exact place they need to go, and Scooby Snacks – all essential for cracking the case.

Fast Facts

  • Ages: 5+
  • Manufacturer: PLAYMOBIL
  • MSRP: $49.99; $59.99 CAD

Buy It Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.


GEMEX GEL CREATION STUDIO

Kids can use this kit to make crystal creations and sparkling gel jewelry, including bracelets, necklaces, and rings. Place the gel in a special container with a magic light to make hardened, sparkling jewelry in minutes.

Fast Facts

  • Ages: 8+
  • Manufacturer: CRA-Z-ART
  • MSRP: $29.99

Buy It Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.


POWER TREADS

Easily build the all-surface vehicle, then create a custom course using the modular track set. Track pieces are interchangeable and can be placed far apart or close together. Add obstacles using any household items.

Fast Facts

  • Ages: 5+
  • Manufacturer: WOWWEE
  • MSRP: $19.99 - $39.99

Buy It Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.