Goal: $15,000
Funding Period: Until March 4, 2015
Creator: Unjust Plush
Unjust Plush is a line of unique and slightly bizarre plush toys, featuring brave and optimistic plush friends that shed light on animal cruelty. Like most plush toys, the Unjust Plush characters have friendly faces and cute demeanors. But unlike normal plush toys, these furry friends also have battle scars, harpoons, bandages, neck braces, and so on. The Unjust Plush line of toy animals seeks to generate conversation about animal injustice in a new way. The company strives to do away with marketing toward human guilt, and present the cause in a way that seems lighthearted.
The four plush characters available are Wally the whale, Rupert the rhino, Sidney the baby seal, and Ellie the elephant. Each character comes with a brief bio about how that animal struggled against poachers, persevered, and survived; and other general animal information. Each plush is about 10 to 12 inches long.
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