In another installment of Toy Insider and Family Circle magazine’s “25 Days of Toys,” Toy Insider Associate Editor Maddie Michalik and Social Media Editor Sugey Palomares share their favorite toys that reveal plenty of surprises. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


BOXY GIRLS (JAY@PLAY)

  • Each Boxy Girl comes with four packages to unbox. Unbox shoes, bags, makeup, and more!
  • Plus, get more package to unbox with the Boxy Girls Fashion Pack.  The fashion pack features six packages of fashion surprises to unbox. Each package looks just like a real shipping box, it even includes a shipping label.
  • Experience the excitement as kids tear open the shipping tape to open the package, inside you’ll find your fashion surprises wrapped delicately in tissue paper and packing material.  Plus, you’ll find stickers and thank you notes inside.
  • Boxy Girls are 8 inches tall and feature five points of articulation.
  • Ages: 6+
  • MSRP: Doll Set $14.99, Fashion Pack $9.99
  • Available: Walmart exclusive

HAIRDORABLES (JUST PLAY)

  • Hot new surprise dolls that combine fun, fashion and lots and lots of gorgeous colorful hair!
  • Noah and her girl squad have “Big Hair Don’t Care” attitudes and love to share their passions with the world via the Hairdorables channel on YouTube.
  • Each doll is based on one of the 12 iconic girls from the Hairdorables videos, and these BFFs live up to the “Hairdorables” name with a variety of unique luxe hairstyles in vibrant colors!
  • Just pull, peel, and reveal 11 SURPRISE accessories and fashions that unwrap the unique personality, style, and talent of the Hairdorables girl hidden inside!
  • 36 Hairdorables dolls to collect in Series 1, including 2 rare and 1 ULTRA-rare, for mix-and-match outfits and endless styling possibilities
  • Ages: 3+
  • MSRP: $12.99
  • Available: Amazon, Target, Best Buy, Walmart

TREASURE X (MOOSE TOYS)

  • Treasure X combines classic “you dig it” play with the trends of collectable action figures and “extreme” unboxing.
  • With 10 levels of discovery, opening every Treasure X package is an adventure! Every Treasure X pack includes a treasure map, X-Marks coin, X-Cavator digging tool, a buildable figure embedded in “stone,” and a treasure chest.
  • Kids can find “bronze” treasure, “silver” treasure, a booby prize, or REAL gold-plated treasure!
  • Ages: 4+
  • MSRP: $9.99
  • Available: August

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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