Toy Insider Senior Editor Madeleine Buckley joined News 12 in New York to show off selections from the Toy Insider’s 12 Under $20 toy list. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


TUGL CUBE

Each side of this rounded cube features a soft, silicone bubble with a tab to grab and pull. Toddlers will develop fine motor skills as they push, pull, and pop the tabs.

Product Facts

  • MSRP:
  • $15.95
  • Age:
  • 2+

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COCOMELON PATTERN PARTY GAME

Players will spin and match the character, color, shape, or pattern on their game card. Whenever a player's spin lands on the swap space, everyone switches their spinners. The first player to get four matches wins the game.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

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5 SURPRISE FOODIE MINI BRANDS

These new mini brands collectibles are miniature replicas of menu items from iconic fast-food brands. Kids can unwrap and reveal tiny play foods and drinks from chains including Subway and TGI Fridays.

Product Facts

  • MSRP:
  • $8.49
  • Age:
  • 3+

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PLAYFOAM NATURALS

This 100% plant-based, nontoxic learning compound combines sensory play with sustainability. Kids can mold and shape this squishable compound for tactile play.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 3+

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CAPTIVZ DOMINION DINO SURPRISE EGG

Inspired by the Jurassic World Dominion movie, this surprise egg includes a large Captivz dinosaur figure, amber gel, biosyn gel, a sticker sheet, a collector's guide, and more.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

KITTENS VS GHERKINS

These baby-size versions of fan-favorite Cats vs Pickles bean characters are 3 inches tall. Available in mystery bag two-packs with a special crinkle baby blanket or single packs with a collectible sticker.

Product Facts

  • MSRP:
  • $4.99-9.99 EACH
  • Age:
  • 4+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

EXPRESS MY FEELINGS JOURNAL

Through prompts and activities, this journal encourages kids to engage with their emotions and make a personal connection with how they feel. The journal introduces 20 common feelings and 10 reflection activities.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 5+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

FASHION FIDGETS

Kids can grow their Fashion Fidgets collection with more than 35 fidget dolls to collect across three new series: Rainbow, Mermaids, and Pets. Each doll has three different fidget features and includes a keychain and a trading mat.

Product Facts

  • MSRP:
  • $5.99-12.99
  • Age:
  • 5+

POP IT PRO

This electronic Pop It game features LED lights in the bubbles. Players can race to pop the light-up bubbles as fast as they can.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

GLOW FUSION MARKER COLORING SETS

Using the specially formulated glow markers, kids can create masterpieces that glow in the dark for up to four hours. Available in three themes: Mythical Creatures, Monsters & Aliens, and Deep Sea Creatures.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PIXICADE PETS

Kids can draw pets using the included markers, then scan them into the Pixicade Pets app to customize the pets' personalities, houses, and more. The interactive app encourages kids to keep drawing as they care for their pets.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 6+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

STAR WARS MICRO GALAXY STARFIGHTER CLASS

Kids can build a micro fleet of Star Wars vehicles, including Luke Skywalker's X-Wing, Darth Vader's TIE Advanced, and more. Each starfighter comes with a 1-inch micro figure.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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