Toy Insider’s Chief Toy Officer Laurie Schacht invited CBS News to Toy Insider’s headquarters to show off the hottest toys of the holiday season that shoppers should get now before they’re all sold out. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

ELSA’S ENCHANTED ICE VANITY

Celebrate Elsa's journey with music and imagery straight from Frozen 2 in this enchanting vanity! Doors open to play music and magically reveal Arendelle's castle. Magic mirror cycles through three story moments and plays iconic songs from the film. Vanity design is inspired by Elsa's ice palace and iconic design elements from Disney Frozen 2.…

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

DREAMWORKS DRAGONS HATCHING DRAGON

Hatch and train your very own baby dragon Toothless! Utilizing Hatchimals technology, Toothless comes to life inside the egg. He moves, makes sounds and his eyes light up to let you know he's inside. Tap on the egg to hear Toothless tap back and shake it around to get him aggravated enough to hatch out…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BLUME

Use the watering can to water the “seeds” and watch your Blume doll grow right out of her flower pot. Kids can collect 22 dolls, each with a unique hairstyle, outfit, accessories, mini friend, and sticker book.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

HATCHIMALS WOW

You've never hatched like this before. Introducing Hatchimals' biggest surprise yet: Hatchimals WOW! There are lots of new surprises in store with the newest member of the Hatchimals family. You've never hatched like this before. Introducing Hatchimals' biggest surprise yet: Hatchimals WOW! There are lots of new surprises in store with the newest member of…

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

RIZMO

This evolving toy listens, learns, remembers, and grows. Kids can cuddle, sing, and play with Rizmo as it evolves from baby to kid to the fully grown Rizmo, who loves to make music and sing songs. This evolving toy listens, learns, remembers, and grows. Kids can cuddle, sing, and play with Rizmo as it evolves…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PINKFONG BABY SHARK SONG PUPPETS WITH TEMPO CONTROL

Move the mouth of the Baby Shark, Mommy Shark, or Daddy Shark puppet to hear it “sing” the entire “Baby Shark” song. Change the speed of the song by moving the mouth faster or slower. Each sold separately. Move the mouth of the Baby Shark, Mommy Shark, or Daddy Shark puppet to hear it “sing”…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 2+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PINKFONG BABY SHARK FINGERLINGS

The first-ever Baby Shark Fingerlings respond to motion, sound, and touch with a fin that lights up. Baby Shark can blink his eyes and give kids magical kisses. Features sea sound effects and the “Baby Shark” song. The first-ever Baby Shark Fingerlings respond to motion, sound, and touch with a fin that lights up. Baby…

Product Facts

  • MSRP:
  • $14.00
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BABY SHARK 6V PLUSH RIDE-ON

This soft plush ride-on features authentic “Baby Shark” sounds and easy, foot-pedal acceleration. Kids can cruise up to 2.5 mph. This soft plush ride-on features authentic “Baby Shark” sounds and easy, foot-pedal acceleration. Kids can cruise up to 2.5 mph.

Product Facts

  • MSRP:
  • $149.00
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

RYAN’S WORLD SUPER SURPRISE SAFE

Kids can use the key to unlock more than 30 surprises. Push and reveal, smash and decode to discover figures, treasure, and more, inspired by the popular YouTube channel, Ryan ToysReview. Kids can use the key to unlock more than 30 surprises. Push and reveal, smash and decode to discover figures, treasure, and more, inspired…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

CAP’N RYAN’S MEGA MYSTERY TREASURE CHEST

This pirate-themed chest doubles as a storage case. Inside, kids will find eight secret compartments containing exclusive mystery figures, Build-a-Ryan figures, gold coins, gem putty, skeleton keys, and more, including an exclusive pirate ship. This pirate-themed chest doubles as a storage case. Inside, kids will find eight secret compartments containing exclusive mystery figures, Build-a-Ryan figures,…

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube