Toy Insider Editor-in-Chief Ali Mierzejewski joined Good Day Columbus to show off the hottest new toys and games of the holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

BLOCKAROO WINDMILL

Blockaroos were developed by teachers and are the easiest construction toy for preschoolers ever developed! Blockaroo Blocks are a new way to build. These soft foam magnetic blocks click together like magic, rotate 360-degrees, and always attract to each other, creating a multi-sensory experience. They also float which means that this unique construction toy doubles…

Product Facts

  • MSRP:
  • $49.99; $69.99 CAN
  • Age:
  • 18 MOS.+

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RYAN’S WORLD SHADOW WARRIOR NINJA MYSTERY BOX

This stealth dojo storage case is filled with martial arts-themed surprises, including six exclusive mystery figures, a ninja star spinner, a foam ninja sword, a headband, and more. Kids can be just like Ninja Ryan with this set. This stealth dojo storage case is filled with martial arts-themed surprises, including six exclusive mystery figures, a…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

VIP PETS

Unbox nine surprises and reveal one of 12 fashionistas. The VIP Pets have 12 inches of long hair to style. Wash the pet's hair to discover its unique look, then dress it up with personalized accessories. Unbox nine surprises and reveal one of 12 fashionistas. The VIP Pets have 12 inches of long hair to…

Product Facts

  • MSRP:
  • $12.99; $17.99 CAD
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

POKÉMON TRADING CARD GAME BATTLE ACADEMY

The latest version of Battle Academy introduces the Pokémon V gameplay mechanic and comes with an updated lineup of Pokémon, including Pikachu, Eevee, and Cinderace.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 6+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

SCOOBY-DOO! MYSTERY MACHINE

Time to solve some mysteries with the members of Mystery, Inc.! Kids can open the van's rear doors to reveal an illuminated monitor, where they can insert ghost cards to learn more about the mystery. Discover more ghost cards in each of the SCOOBY-DOO! Mystery Figures. Includes Fred, Daphne, Velma, a spyglass, a secret map…

Product Facts

  • MSRP:
  • $49.99; $59.99 CAD
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

SOCIAL STUDIO HANDS-FREE VIDEO STATION

Shoot hands-free videos with the help of the adjustable arm that attaches to your phone. Includes trendy backgrounds, useful tools, four compounds, and sparkly mix-ins to create Insta-worthy slime videos. Shoot hands-free videos with the help of the adjustable arm that attaches to your phone. Includes trendy backgrounds, useful tools, four compounds, and sparkly mix-ins…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

INCOHEARENT FAMILY EDITION

OH WEM SHE (OMG)! In this family-friendly version of Incohearent, players compete to guess the gibberish. The first player to decode 10 Incohearent phrases wins the game.

Product Facts

  • MSRP:
  • $19.99; $29.97 CAD
  • Age:
  • 12+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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