What’s hot this holiday season? Toy Insider’s Chief Toy Officer Laurie Schacht stopped by Good Day Chicago to give a sneak peak of the year’s hottest new toys and gifts. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


  • These Paw Patrol ride-ons are available as Chase, Marshall, or Skye characters.
  • It is made of soft plush material and makes sound effects.
  • A pup house included for storage or more play.
  • It reaches a 2.5 MPH max speed and has a 6 volt battery and charger included.
  • Ages: 3+
  • MSRP: $149
  • Available: Walmart, Dynacraftwheels.com


  • This unicorn is made of soft, huggable plush over a sturdy metal frame.
  • Kids can squeeze the ears to hear “I’m a Magical Unicorn” song, talking phrases, and realistic sound effects.
  • They can pull on the reins, pat the snout, and tap the hindquarters to activate realistic sound effects.
  • Features long, brushable rainbow hair and a glittery unicorn horn
  • Ages: 3+
  • MSRP: $89.99
  • Available: Online only at Walmart, Amazon, Buy Buy Baby, Hayneedle, JCPenney, and Wayfair


  • Zoom Tubes are a non-stop racing light show, with RC race cars that light up and twist and turn tracks can be made into infinite configurations.
  • Easy to build—just connect the tubes, place zoom racer inside the zoom tube, activate the romate, and go!
  • There are over 12 feet of tubes, over 25 connecting pieces, eight curved tubes, 12 connectors, three straight tubes, and one straight tube with a door.
  • The set comes with a zoom racer, remote control, and USB cord.
  • Ages: 5+
  • MSRP: $29.99
  • Available: Amazon, Target, Walmart, Bed Bath & Beyond


  • Join Peppa and her family on a road trip vacation in their Transforming Campervan!
  • Set up camp by opening the van to reveal an oversized 2-story playset!
  • Extra-large campervan with sounds from the show.
  • Van opens and transforms into a double-decker home for 360° play.
  • Bed turns into a pool.
  • Front door opens for easy access.
  • Oven front spins to show 3 different meals.
  • Peppa and George’s van seats are removable for additional outside seating.
  • Pieces fit inside campervan when playtime is over.
  • Ages: 2+
  • MSRP: $49.99
  • Available: Target, Walmart


  • Access your music library and stream content with voice control.
  • Stream audio from any Bluetooth-enabled device.
  • Auto Voice effects perfectly blends your voice.
  • Colorful flashing LED lights.
  • Sing-along lyrics when connected to a TV.
  • Ages: 8+
  • MSRP: $69.97
  • Available: Best Buy, Walmart


  • Hot new surprise dolls that combine fun, fashion and lots and lots of gorgeous colorful hair!
  • Noah and her girl squad have “Big Hair Don’t Care” attitudes and love to share their passions with the world via the Hairdorables channel on YouTube.
  • Each doll is based on one of the 12 iconic girls from the Hairdorables videos, and these BFFs live up to the “Hairdorables” name with a variety of unique luxe hairstyles in vibrant colors!
  • Just pull, peel, and reveal 11 SURPRISE accessories and fashions that unwrap the unique personality, style, and talent of the Hairdorables girl hidden inside!
  • 36 Hairdorables dolls to collect in Series 1, including 2 rare and 1 ULTRA-rare, for mix-and-match outfits and endless styling possibilities
  • Ages: 3+
  • MSRP: $12.99
  • Available: Amazon, Target, Walmart


  • The pre-made slimes come in all varieties, from Glitzy to Fluffy to Neon, and more.
  • Glitzy slime has glitter infused, while fluffy feels like satin and the neon comes in vibrant colors.
  • This slime is super stretchy, giving kids an amazingly tactile feel while they play.
  • These slimes do not require any mess or glue to make, just open the tub and play.
  • Compound Kings slime doesn’t leave any residue on your hands.
  • Ages: 4+
  • MSRP: $14.99
  • Available: Walmart, Michael’s


  • Smooth drifting and awesome control in these new colors!
  • The Y Fliker A1 is a revolutionary three-wheeled scooter that is a whole body workout. No more kicking the pavement and losing speed. Simply move your hips from side to side and leave the others behind.
  • The Y Fliker’s patented technology, lightweight and sleek design, and performance-rated wheels allow this freestyle scooter to perform smooth carving and drifting action.
  • The quick response handbrake offers kids increased control and ensures a safe, fun ride.
  • With its twist and stow folding system its ready to go whenever you take it.
  • Suggested maximum of 110 lbs
  • Ages: 5+
  • MSRP: $99.99
  • Available: yvolution.com, Walmart, Amazon, Kohl’s