Want to know what the hottest toys of 2018 are? Toy Insider Editor-in-Chief  Marissa DiBartolo stopped by Fox 5 in San Diego to show off the most in-demand toys and games of the holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


SHIMMEEZ (BEVERLY HILLS TEDDY BEAR CO.)

  • Shimmeez are sparkly, shimmery, two-toned sequin plush.
  • They come in three sizes ranging from a backpack clip to an 8-inch and 14-inch plush.
  • When you run your hand over the shimmering sequins, the color changes for a magical effect.
  • Kids can create their own patterns and designs among the sequins.
  • Ages: 6+
  • MSRP: Backpack Clip $3.99; Medium Plush $8.99; Large Plush $16.99
  • Available: Walmart, Target, specialty stores

MYSTERY FLYING SNITCH (WOW! STUFF)

  • Every Harry Potter fan knows that a game of Quidditch only ends when the Snitch is caught. Now fans of the ultimate wizarding sport will be able to connect with their inner Seeker and wow their friends as they attempt to catch the new Mystery Flying Snitch as it appears to magically fly about them.
  • The Mystery Flying Snitch is suspended by a high tensile Aramid fibre thread. The thread is approximately twice as strong as steel of the same thickness, but almost totally invisible from 6 feet, allowing you to recreate magical scenes from the Harry Potter films.
  • This new incarnation of the famous winged Quidditch ball is ideal for cosplay and each kit comes with a free Quidditch poster for inspiration and display plinth.
  • Ages: 6+
  • MSRP: $24.99
  • Available: Target

VOICE ORIGINALS: WHEN IN ROME (SENSIBLE OBJECT)

  • Voice Originals: When in Rome is a travel trivia board game that connects to Alexa for a voice-enhanced gaming experience.
  • To play, set up the board and open the When In Rome Alexa Skill on your smart speaker or app, divide into two teams, and the game begins.
  • Alexa teaches you how to play, keeps score, and immerses you in the world of the game.
  • With When In Rome, Alexa will fly you around the world to the 20 different cities on the map, where you’ll be introduced to real recorded locals who ask questions about the city’s music, culture, food, customs, landmarks, and more.
  • Alexa also keeps score and remembers what questions you’ve been asked and is always ready to throw a new one at you!
  • Requires Amazon Alexa device, sold separately.
  • Ages: 13+
  • MSRP: $29.99
  • Available: Amazon

CRAYOLA SCRIBBLE SCRUBBIE PETS (CRAYOLA)

  • Designed for kids with a nurturing side, these color and wash clean collectible toys give kids a chance to customize and be caretakers for their pets.
  • With the four adorable included pets — two dogs, one cat, and one rabbit — and washable markers, kids can create new colorful coats for their pets over and over again.
  • When it’s time for a new look, just pop them in the kid-powered scrub tub to clean them up, and kids will have a fresh bank canvas on which to create.
  • Ages: 3+
  • MSRP: $19.99
  • Available: Amazon, Target, Walmart, Crayola.com

NICKELODEON FROZEN TREATS SLIME (CRA-Z-ART)

  • Make awesome slime that looks and smells like real frozen treats.
  • Make smoothies, snow cones, soft serve swirls and more!
  • Complete with ice cream cups and more for a Super unique and trendy slime experience! Includes everything you need to make and store your slime.
  • Ages: 6+
  • MSRP: $9.99
  • Available: Amazon

TIC TAC TONGUE (YULU)

  • Put on the lizard mask and get ready for a game of skill and speed.
  • One player flips over a number card. The other two players face off to knock down the correct insect card.
  • The lizard that knocks down the most insects the fastest wins!
  • Each Tic Tac Tongue game comes with four lizard masks with washable mouthpieces and tongues, 10 target cards, 10 game cards, and game rules.
  • Ages: 4+
  • MSRP: $17.99
  • Available: Target

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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