
New year, new toys! Toymakers everywhere are already preparing to launch brand-new products that will become the most sought-after toys of 2021 — and we’ve rounded up our favorites that are launching all throughout the year for you below!
You can check out the full list of some of the toys we predict will be hot, hot, HOT this year — or browse them by trend in the links below.
THE TOY INSIDER’S TOP TOYS & TRENDS TO WATCH IN 2021
To Infinity … and Beyond!: STEM-focused toys have been big over the past few years, and with more space-related activity happening IRL, we’re seeing huge interest in toys that are getting kids excited about space exploration, NASA, and alien life!
It’s Easy Being Green: Many companies are making efforts to move in an environmentally sustainable direction, both with their products and the lessons they teach. Manufacturers are teaching kids about recycling, creating toys made from sustainable materials, and even using sustainable packaging that is incorporated into the play pattern to minimize waste.
Home Is Where the Fun Is: Take at-home fun to the next level with new toys that bring incredible experiences to your backyard, living room floor, or kitchen table. From themed items that bring events like the carnival right to your home, to activity sets that take creativity and imagination to new heights, kids can have a blast all year long while still staying safe in the comfort of their own homes.
Family Game Night: Party games have been on the rise in the past few years, but gamemakers are now catering more to families’ needs by offering family-friendly games geared toward smaller groups. These titles are fun for both kids and adults, combining luck, strategy, humor, and even some toyetic elements into the gameplay.
In My Feelings: It has been a tough year for everyone, and toys can be great tools to help kids process everything that’s going on. We’re seeing a lot of toys that are designed to promote Social Emotional Learning (SEL), help kids stay calm and relaxed, and teach them how to manage their feelings.
Going Viral: Both kids and parents are more digitally connected than ever before. This new way of life is reflected in toys based on viral trends, videos and internet stars, along with new toys encouraging kids to become creators themselves or even enhance the videos and content they’re already making.
See below for the Toy Insider’s 2021 Top Toys Sneak Peek!
PLAYMOBIL 1.2.3. AQUA SPLISH SPLASH WATER PARK

3DOODLER CREATE+ LEARN FROM HOME PEN SET

Fast Facts
- Ages: 14+
- Manufacturer: WOBBLEWORKS
- MSRP: $99.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
BEYBLADE BURST PRO SERIES ELITE CHAMPIONS PRO SET

BIG FEELINGS PINEAPPLE!

Fast Facts
- Ages: 3+
- Manufacturer: LEARNING RESOURCES
- MSRP: $9.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
BLUE’S CLUES & YOU! BEDTIME BLUE

CALM MINDFUL NATURE SCENE 300-PIECE PUZZLES

Fast Facts
- Ages: 8+
- Manufacturer: SPIN MASTER
- MSRP: $15.00
CANDY CLAW MACHINE

Fast Facts
- Ages: 6+
- Manufacturer: THAMES & KOSMOS
- MSRP: $39.95; $56 CAD
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
CATS VS. PICKLES HUGGERS

Fast Facts
- Ages: 4+
- Manufacturer: CEPIA
- MSRP: $39.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
CIRCUIT EXPLORER

Fast Facts
- Ages: 5+
- Manufacturer: EDUCATIONAL INSIGHTS
- MSRP: $29.99 - $59.99; $34.65 CAD (Rocket)
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
COCOMELON MUSICAL TRACTOR

COSMIC COWS

Fast Facts
- Ages: 6+
- Manufacturer: ULTRAPRO ENTERTAINMENT
- MSRP: $20.00
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
CRAYOLA PAINT AND CREATE EASEL CASE

CREATIVITY FOR KIDS SENSORY BINS

Fast Facts
- Ages: 3+
- Manufacturer: FABER-CASTELL
- MSRP: $19.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
CRY BABIES MAGIC TEARS STORYLAND STORY HOUSE SERIES

CRYSTAL SPACE TERRARIUM

Fast Facts
- Ages: 6+
- Manufacturer: FABER-CASTELL
- MSRP: $19.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
CRYSTALINA

Fast Facts
- Ages: 4+
- Manufacturer: SKYROCKET
- MSRP: $12.99
- Full Review: Read the Full Review
DE.BORED PUZZLES

DESIGN & DRILL BOLT BUDDIES FIRST RESPONDERS

Fast Facts
- Ages: 3+
- Manufacturer: EDUCATIONAL INSIGHTS
- MSRP: $26.99-44.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
RAYA WARRIOR DOLL

Fast Facts
- Ages: 3+
- Manufacturer: JAKKS PACIFIC
- MSRP: $29.99
DREAM SEEKERS

Fast Facts
- Ages: 5+
- Manufacturer: MOOSE TOYS
- MSRP: $19.99
FISHER-PRICE LAUGH & LEARN PUPPY’S MIXTAPE, BUSY BOOMBOX, LIL’ GAMER

Fast Facts
- Ages: 6 MOS.+
- Manufacturer: MATTEL
- MSRP: $7.99-19.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
FOAMO FOAM MACHINE

Fast Facts
- Ages: 3+
- Manufacturer: MGA ENTERTAINMENT
- MSRP: $179.99; $279.99 CAD
- Full Review: Read the Full Review
FOR KEEPS

Fast Facts
- Ages: 4+
- Manufacturer: THE LOYAL SUBJECTS
- MSRP: $12.99 EACH
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
GAME FACE

Fast Facts
- Ages: 8+
- Manufacturer: HOG WILD
- MSRP: $19.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
GLAMCRUSH

GUJO ADVENTURE MISSION TO MARS ROCKET

H2OGO! JUMBO GIRAFFE INFLATABLE SPRINKLER

Fast Facts
- Ages: 2+
- Manufacturer: BESTWAY
- MSRP: $39.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
HEXMODS PRO RACER PACK

Fast Facts
- Ages: 8+
- Manufacturer: HEXBUG
- MSRP: $99.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
HOT WHEELS CITY SPEEDWAY HAULER

JUST MY STYLE MOODJOY STELLAR STARDUST MOOD BOARD DECOR SET

Fast Facts
- Ages: 8+
- Manufacturer: HORIZON GROUP USA
- MSRP: $19.99; $24.99 CAD
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
KOOSH SHARP SHOT

Fast Facts
- Ages: 6+
- Manufacturer: PLAYMONSTER
- MSRP: $29.99; $49.99 CAD
LEAPFROG CHOPPIN’ FUN LEARNING POT

Fast Facts
- Ages: 1+
- Manufacturer: LEAPFROG
- MSRP: $19.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
LEGO CREATOR FLOWER BOUQUET

Fast Facts
- Ages: 18+
- Manufacturer: LEGO SYSTEMS
- MSRP: $49.99
LITTLE LIVE PETS MY PET PIG PIGGLY

Fast Facts
- Ages: 4+
- Manufacturer: MOOSE TOYS
- MSRP: $19.99
LOVE, DIANA MYSTERY MUSIC TRUNK

MOJI THE LOVEABLE LABRADOODLE

MY SQUISHY LITTLE DUMPLINGS

OK BOOMER

OODLES OF ALIENS SORTING SAUCER

Fast Facts
- Ages: 3+
- Manufacturer: LEARNING RESOURCES
- MSRP: $24.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
ORBEEZ #CHALLENGE

Fast Facts
- Ages: 5+
- Manufacturer: SPIN MASTER
- MSRP: $24.99
PAWZ, THE CALMING PUP

POP UNDER PRESSURE

Fast Facts
- Ages: 14+
- Manufacturer: WHAT DO YOU MEME?
- MSRP: $24.99; $32.97 CAD
- Batteries Required: 3AA
POP2PLAY

Fast Facts
- Ages: 2+
- Manufacturer: WOWWEE
- MSRP: $24.99-39.99
- Full Review: Read the Full Review
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
ROCKET BALL AIR STACKER

Fast Facts
- Ages: 2+
- Manufacturer: HAPE
- MSRP: $29.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
PAW PATROL ROCKY REUSE IT TRUCK

Fast Facts
- Ages: 3+
- Manufacturer: SPIN MASTER
- MSRP: $24.99; $32.99 CAD
RYAN’S WORLD WORLD TOUR HOT AIR BALLOON

Fast Facts
- Ages: 3+
- Manufacturer: BONKERS TOYS
- MSRP: $29.99; $59.99 CAD
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
SHIMMER ‘N SPARKLE 5-IN-1 ULTIMATE KNITTING STATION

Fast Facts
- Ages: 8+
- Manufacturer: CRA-Z-ART
- MSRP: $24.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
SMARTIVITY DO-IT-YOURSELF STEAM ACTIVITY KITS

SNEAKY, SNACKY SQUIRREL GAME! SPECIAL EDITION

Fast Facts
- Ages: 3+
- Manufacturer: EDUCATIONAL INSIGHTS
- MSRP: $24.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
SORT & RECYCLE RIDE-ON TRUCK

SPIKE THE FINE MOTOR HEDGEHOG SENSORY TREE HOUSE

Fast Facts
- Ages: 18 MOS.+
- Manufacturer: LEARNING RESOURCES
- MSRP: $18.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
SPY NINJAS PROJECT ZORGO VOICE MORPHER

Fast Facts
- Ages: 6+
- Manufacturer: PLAYMATES TOYS
- MSRP: $12.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
SQUEAKEE THE BALLOON DINO

Fast Facts
- Ages: 5+
- Manufacturer: MOOSE TOYS
- MSRP: $69.99
UNO TRIPLE PLAY

Fast Facts
- Ages: 7+
- Manufacturer: MATTEL
- MSRP: $24.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
UNSOLVED CASE FILES: JAMIE BANKS

VLAD & NIKI SUPERHERO SURPRISE

Fast Facts
- Ages: 3+
- Manufacturer: ZURU
- MSRP: $29.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
VTECH KIDIZOOM PRINTCAM

Fast Facts
- Ages: 4+
- Manufacturer: VTECH
- MSRP: $69.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
WORDS OVER EASY

Fast Facts
- Ages: 8+
- Manufacturer: WINNING MOVES
- MSRP: $14.95
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
WORLD OF GEMSTONES DIG KIT

YOU’RE ON MUTE

Fast Facts
- Ages: 10+
- Manufacturer: BUFFALO GAMES
- MSRP: $19.99
Buy It Now
The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
I love the toys. I would like to get future emails on your latest toys. thank you
Thank you! I’d like to join your mail list!
Brilliant. Love it.
We are loving all the new exciting toys and games coming out in 2021! We especially love the labradoodle and piggies!!!
I think your trends are spot on! It would be helpful to be more inclusive on your 2021 Top Toy list instead of same old big brands. There are many creative smaller manufacturers with great on-trend products that should be spotlighted as well, but can’t compete with big brand budgets. There’s a lot of good stuff out there!
Thanks!
Very interesting. Several items to make a note of for Christmas gifts. I really enjoyed looking through the variety of toys.