
New year, new toys! Toymakers everywhere are already preparing to launch brand-new products that will become the most sought-after toys of 2021 — and we’ve rounded up our favorites that are launching all throughout the year for you below!
You can check out the full list of some of the toys we predict will be hot, hot, HOT this year — or browse them by trend in the links below.
THE TOY INSIDER’S TOP TOYS & TRENDS TO WATCH IN 2021
To Infinity … and Beyond!: STEM-focused toys have been big over the past few years, and with more space-related activity happening IRL, we’re seeing huge interest in toys that are getting kids excited about space exploration, NASA, and alien life!
It’s Easy Being Green: Many companies are making efforts to move in an environmentally sustainable direction, both with their products and the lessons they teach. Manufacturers are teaching kids about recycling, creating toys made from sustainable materials, and even using sustainable packaging that is incorporated into the play pattern to minimize waste.
Home Is Where the Fun Is: Take at-home fun to the next level with new toys that bring incredible experiences to your backyard, living room floor, or kitchen table. From themed items that bring events like the carnival right to your home, to activity sets that take creativity and imagination to new heights, kids can have a blast all year long while still staying safe in the comfort of their own homes.
Family Game Night: Party games have been on the rise in the past few years, but gamemakers are now catering more to families’ needs by offering family-friendly games geared toward smaller groups. These titles are fun for both kids and adults, combining luck, strategy, humor, and even some toyetic elements into the gameplay.
In My Feelings: It has been a tough year for everyone, and toys can be great tools to help kids process everything that’s going on. We’re seeing a lot of toys that are designed to promote Social Emotional Learning (SEL), help kids stay calm and relaxed, and teach them how to manage their feelings.
Going Viral: Both kids and parents are more digitally connected than ever before. This new way of life is reflected in toys based on viral trends, videos and internet stars, along with new toys encouraging kids to become creators themselves or even enhance the videos and content they’re already making.
See below for the Toy Insider’s 2021 Top Toys Sneak Peek!
1.2.3. AQUA SPLISH SPLASH WATER PARK

Fast Facts
- Ages: 18 MOS.+
- Manufacturer: PLAYMOBIL
- MSRP: $64.99
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3DOODLER CREATE+ LEARN FROM HOME PEN SET

Fast Facts
- Ages: 14+
- Manufacturer: WOBBLEWORKS
- MSRP: $99.99
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BEYBLADE BURST PRO SERIES ELITE CHAMPIONS PRO SET

Fast Facts
- Ages: 8+
- Manufacturer: ADK EMOTIONS/HASBRO
- MSRP: $49.99
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BIG FEELINGS PINEAPPLE!

Fast Facts
- Ages: 3+
- Manufacturer: LEARNING RESOURCES
- MSRP: $9.99
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BLUE’S CLUES & YOU! BEDTIME BLUE

CALM MINDFUL NATURE SCENE 300-PIECE PUZZLES

Fast Facts
- Ages: 8+
- Manufacturer: SPIN MASTER
- MSRP: $15.00
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CANDY CLAW MACHINE ARCADE GAME MAKER

Fast Facts
- Ages: 6+
- Manufacturer: THAMES & KOSMOS
- MSRP: $39.99
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CATS VS. PICKLES HUGGERS

Fast Facts
- Ages: 4+
- Manufacturer: CEPIA
- MSRP: $39.99
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CIRCUIT EXPLORER

Fast Facts
- Ages: 5+
- Manufacturer: EDUCATIONAL INSIGHTS
- MSRP: $29.99 - $59.99; $34.65 CAD (Rocket)
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COCOMELON MUSICAL TRACTOR

COSMIC COWS

Fast Facts
- Ages: 6+
- Manufacturer: ULTRAPRO ENTERTAINMENT
- MSRP: $20.00
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CRAYOLA EASEL ART CASE

Fast Facts
- Ages: 4+
- Manufacturer: CRAYOLA
- MSRP: $24.99
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CREATIVITY FOR KIDS SENSORY BINS

Fast Facts
- Ages: 3+
- Manufacturer: FABER-CASTELL
- MSRP: $19.99
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CRY BABIES MAGIC TEARS STORYLAND

Fast Facts
- Ages: 3+
- Manufacturer: IMC TOYS
- MSRP: $14.99
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CRYSTAL SPACE TERRARIUM

Fast Facts
- Ages: 6+
- Manufacturer: FABER-CASTELL
- MSRP: $19.99
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CRYSTALINA

Fast Facts
- Ages: 4+
- Manufacturer: SKYROCKET
- MSRP: $12.99
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DE.BORED PUZZLES

DESIGN & DRILL BOLT BUDDIES FIRST RESPONDERS ASSORTMENT

Fast Facts
- Ages: 3+
- Manufacturer: EDUCATIONAL INSIGHTS
- MSRP: $21.99-39.99
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DISNEY’S RAYA THE WARRIOR DOLL

Fast Facts
- Ages: 3+
- Manufacturer: JAKKS PACIFIC
- MSRP: $29.99
DREAM SEEKERS

Fast Facts
- Ages: 5+
- Manufacturer: MOOSE TOYS
- MSRP: $19.99
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FISHER-PRICE LAUGH & LEARN PUPPY’S MIXTAPE, BUSY BOOMBOX, LIL’ GAMER

Fast Facts
- Ages: 6 MOS.+
- Manufacturer: MATTEL
- MSRP: $7.99-19.99
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FOAMO

Fast Facts
- Ages: 3+
- Manufacturer: MGA ENTERTAINMENT
- MSRP: $179.99
FOR KEEPS

Fast Facts
- Ages: 4+
- Manufacturer: The Loyal Subjects
- MSRP: $12.99 EACH
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GAME FACE

Fast Facts
- Ages: 8+
- Manufacturer: HOG WILD
- MSRP: $19.99
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GLAMCRUSH CRUSH IT GIRLS

Fast Facts
- Ages: 6+
- Manufacturer: Jazwares
- MSRP: $9.99
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GUJO ADVENTURE MISSION MARS ROCKET

H2OGO! JUMBO GIRAFFE INFLATABLE SPRINKLER

Fast Facts
- Ages: 2+
- Manufacturer: BESTWAY
- MSRP: $39.99
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HEXMODS PRO RACER PACK

Fast Facts
- Ages: 8+
- Manufacturer: HEXBUG
- MSRP: $99.99
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HOT WHEELS CITY SPEEDWAY HAULER

JUST MY STYLE MOODJOY STELLAR STARDUST MOOD BOARD DECOR SET

Fast Facts
- Ages: 8+
- Manufacturer: HORIZON GROUP USA
- MSRP: $19.99
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KOOSH SHARP SHOT

Fast Facts
- Ages: 6+
- Manufacturer: PLAYMONSTER
- MSRP: $29.99
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LEAPFROG CHOPPIN’ FUN LEARNING POT

Fast Facts
- Ages: 1+
- Manufacturer: LEAPFROG
- MSRP: $19.99
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LEGO CREATOR FLOWER BOUQUET

Fast Facts
- Ages: 18+
- Manufacturer: LEGO SYSTEMS
- MSRP: $49.99
LITTLE LIVE PETS MY PET PIG PIGGLY

Fast Facts
- Ages: 3+
- Manufacturer: MOOSE TOYS
- MSRP: $19.99
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LOVE, DIANA MYSTERY MUSIC TRUNK

MOJI THE LOVABLE LABRADOODLE

Fast Facts
- Ages: 4+
- Manufacturer: SKYROCKET
- MSRP: $99.99
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MY SQUISHY LITTLE DUMPLINGS

Fast Facts
- Ages: 5+
- Manufacturer: WOWWEE
- MSRP: $14.99
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OK BOOMER

OODLES OF ALIENS SORTING SAUCER

Fast Facts
- Ages: 3+
- Manufacturer: LEARNING RESOURCES
- MSRP: $24.99
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ORBEEZ #CHALLENGE

Fast Facts
- Ages: 5+
- Manufacturer: SPIN MASTER
- MSRP: $24.99
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PAWZ THE CALMING PUP

Fast Facts
- Ages: 3+
- Manufacturer: HAND2MIND
- MSRP: $19.99
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POP UNDER PRESSURE

Fast Facts
- Ages: 13+
- Manufacturer: WHAT DO YOU MEME?
- MSRP: $24.99
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POP 2 PLAY

Fast Facts
- Ages: 2+
- Manufacturer: WOWWEE
- MSRP: $24.99-39.99
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ROCKET BALL AIR STACKER

Fast Facts
- Ages: 2+
- Manufacturer: HAPE
- MSRP: $29.99
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ROCKY’S REUSE IT TRUCK

Fast Facts
- Ages: 3+
- Manufacturer: SPIN MASTER
- MSRP: $24.99
RYAN’S WORLD WORLD TOUR HOT AIR BALLOON

Fast Facts
- Ages: 3+
- Manufacturer: BONKERS TOYS
- MSRP: $29.99
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SHIMMER ‘N SPARKLE 5-IN-1 ULTIMATE KNITTING STATION

Fast Facts
- Ages: 8+
- Manufacturer: CRA-Z-ART
- MSRP: $24.99
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SMARTIVITY DO-IT-YOURSELF STEAM ACTIVITY KITS

SNEAKY, SNACKY SQUIRREL GAME! SPECIAL EDITION

Fast Facts
- Ages: 3+
- Manufacturer: EDUCATIONAL INSIGHTS
- MSRP: $24.99
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SORT & RECYCLE RIDE-ON TRUCK

Fast Facts
- Ages: 18 MOS.+
- Manufacturer: VTECH ELECTRONICS
- MSRP: $34.99
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SPIKE THE FINE MOTOR HEDGEHOG SENSORY TREE HOUSE

Fast Facts
- Ages: 18 MOS.+
- Manufacturer: LEARNING RESOURCES
- MSRP: $18.99
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SPY NINJAS PROJECT ZORGO VOICE MORPHER

Fast Facts
- Ages: 6+
- Manufacturer: PLAYMATES TOYS
- MSRP: $12.99
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SQUEAKEE DINO

Fast Facts
- Ages: 5+
- Manufacturer: MOOSE TOYS
- MSRP: $69.99
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UNO TRIPLE PLAY

Fast Facts
- Ages: 7+
- Manufacturer: MATTEL
- MSRP: $24.99
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UNSOLVED CASE FILES: JAMIE BANKS

VLAD & NIKI SUPERHERO SURPRISE

Fast Facts
- Ages: 3+
- Manufacturer: ZURU
- MSRP: $29.99
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VTECH KIDIZOOM PRINTCAM

Fast Facts
- Ages: 4+
- Manufacturer: VTECH
- MSRP: $69.99
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WORDS OVER EASY

Fast Facts
- Ages: 8+
- Manufacturer: WINNING MOVES GAMES
- MSRP: $14.95
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WORLD OF GEMSTONES DIG KIT

YOU’RE ON MUTE

Fast Facts
- Ages: 10+
- Manufacturer: BUFFALO GAMES
- MSRP: $19.99
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Ali Mierzejewski