New year, new toys! Toymakers everywhere are already preparing to launch brand-new products that will become the most sought-after toys of 2021 — and we’ve rounded up our favorites that are launching all throughout the year for you below!

You can check out the full list of some of the toys we predict will be hot, hot, HOT this year — or browse them by trend in the links below.

THE TOY INSIDER’S TOP TOYS & TRENDS TO WATCH IN 2021

To Infinity … and Beyond!: STEM-focused toys have been big over the past few years, and with more space-related activity happening IRL, we’re seeing huge interest in toys that are getting kids excited about space exploration, NASA, and alien life!

It’s Easy Being Green: Many companies are making efforts to move in an environmentally sustainable direction, both with their products and the lessons they teach. Manufacturers are teaching kids about recycling, creating toys made from sustainable materials, and even using sustainable packaging that is incorporated into the play pattern to minimize waste.

Home Is Where the Fun Is: Take at-home fun to the next level with new toys that bring incredible experiences to your backyard, living room floor, or kitchen table. From themed items that bring events like the carnival right to your home, to activity sets that take creativity and imagination to new heights, kids can have a blast all year long while still staying safe in the comfort of their own homes.

Family Game Night: Party games have been on the rise in the past few years, but gamemakers are now catering more to families’ needs by offering family-friendly games geared toward smaller groups. These titles are fun for both kids and adults, combining luck, strategy, humor, and even some toyetic elements into the gameplay.

In My Feelings: It has been a tough year for everyone, and toys can be great tools to help kids process everything that’s going on. We’re seeing a lot of toys that are designed to promote Social Emotional Learning (SEL), help kids stay calm and relaxed, and teach them how to manage their feelings.

Going Viral: Both kids and parents are more digitally connected than ever before. This new way of life is reflected in toys based on viral trends, videos and internet stars, along with new toys encouraging kids to become creators themselves or even enhance the videos and content they’re already making.

See below for the Toy Insider’s 2021 Top Toys Sneak Peek!


PLAYMOBIL 1.2.3. AQUA SPLISH SPLASH WATER PARK

This playset features a lazy river that kids can move by turning a crank, a center pool with calmer waters, floating rafts, and sea animals. Toddlers can develop cognitive, fine motor, and language skills while engaging in water play.

Fast Facts

  • Ages: 18 MOS.+
  • Manufacturer: PLAYMOBIL
  • MSRP: $64.99

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3DOODLER CREATE+ LEARN FROM HOME PEN SET

With this set, at-home learners can make art, design objects, and build real working models that demonstrate their understanding of STEAM concepts. It includes a 3Doodler Create+ pen, a power source, more than 200 strands of colorful Doodling material, a Doodle Pad, nine challenge cards of varying difficulty level, and an easy-to-clean carrying pouch.

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BEYBLADE BURST PRO SERIES ELITE CHAMPIONS PRO SET

Kids can compete like the elite using the authentic Japanese Beyblade Burst battle system. The Beyblade Burst Pro Series tops, launchers, and Beystadium offer authentic components and battle performance features. The tops feature premium deco and die-cast metal for a competitive edge in battle.

Fast Facts

  • Ages: 8+
  • Manufacturer: HASBRO
  • MSRP: $49.99

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BIG FEELINGS PINEAPPLE!

A pineapple with a lot of feelings! Kids can explore emotion identification and expressions by playing with this tropical friend’s 26 changeable pieces, such as mouths, eyes, eyebrows, and hands.

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BLUE’S CLUES & YOU! BEDTIME BLUE

Kids can snuggle up with Blue as they fall asleep. This plush features Blue in her star-patterned pajamas and holding her bedtime lovey Polka Dots. When kids press Blue’s paw, Polka Dots glows and plays music.

Fast Facts

  • Ages: 3+
  • Manufacturer: JUST PLAY
  • MSRP: $24.99

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CALM MINDFUL NATURE SCENE 300-PIECE PUZZLES

In partnership with the sleep and meditation app Calm, this line of puzzles includes six different zen landscapes. It comes with a 30-day subscription to the Calm app, which pairs a puzzle scene with related meditation audio. 

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CANDY CLAW MACHINE ARCADE GAME MAKER

Kids can use this kit to build a working model of the classic claw machine, then test their motor skills and engineering knowledge as they attempt to pick up the included lollipops — or any small objects — using the claw. This product will be available in the summer.

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CATS VS. PICKLES HUGGERS

The plush assortment inspired by the YouTube sensation Cats Vs. Pickles gets even bigger this year with Cats vs. Pickles Huggers. Kids can hug and snuggle with 20-inch plush characters, including Water-Meow-Lon, Kitty Dog, Starla, Pepper, Candi Nana, and a pickle named Big Dill.

Fast Facts

  • Ages: 4+
  • Manufacturer: CEPIA
  • MSRP: $39.99

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CIRCUIT EXPLORER

This line of kid-friendly, 3D, circuit-building sets allows kids to match the conduits with simple markings to make custom builds with lights, sounds, and motion. These connectable circuit pieces are simple and durable, so kids can play independently.

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COCOMELON MUSICAL TRACTOR

This brightly colored tractor comes with an exclusive 3-inch JJ figure. Press on the grill of the tractor to hear “Old MacDonald," plus animal and tractor sounds, and the CoComelon theme song. This kid-powered tractor also features rolling wheels and brings the fun of the CoComelon nursery rhymes to life.

Fast Facts

  • Ages: 2+
  • Manufacturer: JAZWARES
  • MSRP: $14.99

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COSMIC COWS

Players will face off to see who can abduct three Cosmic Cows first. Roll the dice to determine the movement of the cow figurines, then must pull the cows toward their spaceship or away from their opponents. The first player to collect three cows in their zone is the winner.

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CRAYOLA EASEL ART CASE

This dual-sided, tabletop easel comes with paints, pencils, paper, and other art supplies so that two young artists can create at the same time. It also features a storage case for easy cleanup. This product will be available in August.

Fast Facts

  • Ages: 4+
  • Manufacturer: CRAYOLA
  • MSRP: $24.99

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CREATIVITY FOR KIDS SENSORY BINS

Each uniquely themed sensory bin is a self-contained, hands-on, tactical play experience that helps kids explore, learn, and create while engaging their senses. Themes include Outer Space, Ocean & Sand, and more.

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CRY BABIES MAGIC TEARS STORYLAND

These mini baby dolls are inspired by classic fairy tales like Alice in Wonderland, Peter Pan, and Little Red Riding Hood! Kids can find the rainbow key to open the capsule and discover 10 surprise accessories, including a magic baby bottle. Each doll comes with a changeable fabric outfit and a matching pet. Like all Cry Babies, they also cry real tears, which activate a fun surprise on the included storybook. These collectible dolls will be available in the fall.

Fast Facts

  • Ages: 3+
  • Manufacturer: IMC TOYS
  • MSRP: $14.99

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CRYSTAL SPACE TERRARIUM

This craft kit includes ready-to-grow crystals, sparkling space rocks, a squishy UFO, space gems, and colorful stickers that kids can use to decorate and grow a glowing crystal terrarium. The plastic jar also features a light-up lid (batteries not included).

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CRYSTALINA

Each of these 4-inch, light-up fairy dolls embodies a crystal element with its own magical properties. Each comes with a wearable, crystal-shaped amulet that can pass colorful “crystal powers” in the form of LED light patterns to the doll and back to the amulet. Choose from eight different dolls that embody love, creativity, confidence, strength, clarity, truth, courage, and optimism. These new dolls will be available in the fall.

Fast Facts

  • Ages: 4+
  • Manufacturer: SKYROCKET
  • MSRP: $12.99

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DE.BORED PUZZLES

This new line of puzzles is designed to help teens and adults de-stress and solve boredom through colorful, strategic, and repeat puzzle play. The puzzles range from 500-1,000 pieces and there are four different puzzles available featuring modern, trendy designs and bold color palettes.

Fast Facts

  • Ages: 12+
  • Manufacturer: KESS
  • MSRP: $14.99-19.99

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DESIGN & DRILL BOLT BUDDIES FIRST RESPONDERS ASSORTMENT

The Design & Drill Bolt Buddies line now has three new toys inspired by frontline workers: a fire truck, a helicopter, and a police motorcycle. Kids can snap the pieces together, then use the kid-friendly drill to attach colorful bolts. The sets each come with figures and accessories and feature eco-friendly packaging that unfolds to become part of the play experience.

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RAYA WARRIOR DOLL

From the new film Disney’s Raya and the Last Dragon this doll features Raya in her story-inspired outfit, complete with a removable cape, hat, and sword. It features 11 points of articulation, allowing kids to recreate their favorite movie poses and action moves.

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DREAM SEEKERS

These fully poseable, 14-inch soft dolls rest in a “wish upon a star”-themed package with a seat for the doll and a “secret wish pocket” on the back to write a dream inside where the doll will guard it and help to make it come true. Animal lover Bella believes in love and kindness; dancer Luna believes confidence is key; and Hope is full of positivity and happiness. These dolls will be available in the fall.

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FISHER-PRICE LAUGH & LEARN PUPPY’S MIXTAPE, BUSY BOOMBOX, LIL’ GAMER

This trio of retro-inspired toys (each sold separately) lets babies get in on the fun of ’80s and ’90s entertainment. Each toy features tons of interactive elements and will help little ones learn numbers, the alphabet, colors, shapes, and more while engaging in hands-on play.

Fast Facts

  • Ages: 6 MOS.+
  • Manufacturer: MATTEL
  • MSRP: $7.99-19.99

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FOAMO FOAM MACHINE

This set includes everything kids need for a backyard foam party, including an 18-gallon bin, a power blower, a pump, tubing, and foam solution. Just add water to create up to two hours of foam fun. This product will be available later this month. Adult supervision recommended.

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FOR KEEPS

For Keeps are fashion dolls that encourage positivity through heart-felt messages. Each 5.5-inch doll in the series of the six characters represents a “decision-maker” in their field. The articulated dolls come with positive affirmation stickers, a stash box for sweet notes, and career-specific accessories.

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GAME FACE

Players take turns drawing cards that each list a challenge event and the number of seconds they have to complete it, varying from 15-60 seconds. The timer on the headgear will beep to countdown each second, intensifying once there are only 10 seconds left. As the timer runs out it will speak words of encouragement — or trash talk! This game will be available in the fall.

Fast Facts

  • Ages: 8+
  • Manufacturer: HOG WILD
  • MSRP: $19.99

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GLAMCRUSH

These 3-inch collectible dolls are each based on a makeup brush, such as highlighter, powder, and contour. The dolls come packaged in a makeup brush-shaped case and kids can push up on the bottom of the case to reveal which chic Crush-It Girl is waiting inside. Each individual doll comes with a natural bare face that can be glammed by swiping an eyeshadow-like applicator dipped in ice-cold water across her face for a surprise makeup reveal.

Fast Facts

  • Ages: 6+
  • Manufacturer: JAZWARES
  • MSRP: $9.99

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GUJO ADVENTURE MISSION TO MARS ROCKET

Kids can build a 2.5-foot tall rocket with four levels, including a flight deck and an engine room. The 245-piece set includes plastic connectors and panels, two astronaut figures, and space-themed accessories. The entire set is waterproof and washable.

Fast Facts

  • Ages: 7+
  • Manufacturer: LUKI LABS
  • MSRP: $59.99

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H2OGO! JUMBO GIRAFFE INFLATABLE SPRINKLER

This inflatable giraffe sprinkler stands more than 6 feet tall for backyard fun in the sun. Adults and kids can run, jump and play under the cooling mist. This sprinkler set includes ground stakes to keep the giraffe securely in place. This product will be available in April.

Fast Facts

  • Ages: 2+
  • Manufacturer: BESTWAY
  • MSRP: $39.99

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HEXMODS PRO RACER PACK

HEXMODS is a line of customizable, hobby-grade R/C model cars. Thanks to the cars’ chassis, the builder can swap hardware like spoilers, side skirts, hoods, and suspensions and speed up to 30 feet per second (20 mph). The Pro Racer Pack is a larger bundle that includes a wider assortment of modifications and more performance upgrades. The full HEXMODS line will be available in the fall.

Fast Facts

  • Ages: 8+
  • Manufacturer: HEXBUG
  • MSRP: $99.99

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HOT WHEELS CITY SPEEDWAY HAULER

This semi-truck is full of surprises. Store and showcase more than 20 Hot Wheels cars, then unfold the hauler into a 6-foot-long racetrack. Unused cars stay visible under the track, while the truck's cab converts into a dual launcher that sends two cars in an epic head-to-head battle.

Fast Facts

  • Ages: 4+
  • Manufacturer: MATTEL
  • MSRP: $24.99

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JUST MY STYLE MOODJOY STELLAR STARDUST MOOD BOARD DECOR SET

Kids can create and embrace a sense of calm with this kit that is inspired by the ethereal beauty of the sky. Collect the inspiring items on the board, then decorate it with the included quartz crystals, satin fabric, sequins, and shapes.

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KOOSH SHARP SHOT

This interactive target game tests kids’ aim with three game modes: Triple Threat, Cornhole, and Sharpshooter. Using the included Koosh ball and flingers, kids can take aim and shoot at five light-up target areas. This product will be available in the summer.

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LEAPFROG CHOPPIN’ FUN LEARNING POT

The Choppin’ Fun Learning Pot comes with 14 accessories kids can use to cook up pretend meals. The interactive pot features lights, sounds, and color-change effects and helps kids learn about food, colors, and more. This toy will be available in the fall.

Fast Facts

  • Ages: 1+
  • Manufacturer: LEAPFROG
  • MSRP: $19.99

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LEGO CREATOR FLOWER BOUQUET

Each detail of the bouquet is made from LEGO components. The build is completely customizable to create a unique display. Part of the LEGO Botanical Collection for adults, this set includes several elements made from a plant-based plastic, produced using sustainably sourced sugarcane.

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LITTLE LIVE PETS MY PET PIG PIGGLY

Piggles is an interactive, electronic pet pig that kids can take for a walk with the press of a button. Feed her from her special bottle and watch her nose and ears wiggle, and give her lots of cuddles. Piggles features more than 25 sounds and reactions and lets kids know when she’s a happy pig. This toy will be available in the fall.

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LOVE, DIANA MYSTERY MUSIC TRUNK

Kids can unlock the ultimate princess dress up set with this trunk featuring 17 hidden accessories inspired by the “Princess of Play.” Kids can use the included key to unlock the top and sides of the trunk to discover a secret wand that opens hidden compartments to reveal a music box and surprises such as a tiara, a charm bracelet, a pink tutu, and more. The trunk stores all the pieces for easy cleanup. Available exclusively at Target.

Fast Facts

  • Ages: 3+
  • Manufacturer: JUST PLAY
  • MSRP: $49.99

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MOJI THE LOVABLE LABRADOODLE

Moji is a soft, cuddly furball that responds to voice commands and touch with more than 150 unique reactions. Moji’s smart collar features a color screen that displays animated emojis that communicate his puppy thoughts. Moji can even learn up to 12 tricks and interact with his accessories, including his bowl, chew rope, and grooming brush. Moji will be available in the fall.

Fast Facts

  • Ages: 4+
  • Manufacturer: SKYROCKET
  • MSRP: $99.99

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MY SQUISHY LITTLE DUMPLINGS

These interactive characters come with big personalities that kids can reveal when they give their cheeks a squeeze and watch them pop open. Each Dumpling features more than 50 light and sound reactions. Dress them up, tickle them, shake them, and toss them, and watch their little cheeks light up as you play. These collectibles will be available in August 2021.

Fast Facts

  • Ages: 5+
  • Manufacturer: WOWWEE
  • MSRP: $14.99

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OK BOOMER

Get the generations together for this hilarious party game that puts your age gap to the test. Separate into teams: Old School vs. New School. From slang words to cartoon characters, the New School guesses trivia questions about the Old School and vice versa.

Fast Facts

  • Ages: 18+
  • Manufacturer: GOLIATH
  • MSRP: $24.99

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OODLES OF ALIENS SORTING SAUCER

Coming in the fall, this sorting game features a dice popper, tri-grip tongs, and a two-piece spaceship that opens to reveal six colorful compartments filled with 30 squishy alien counters. Kids will practice color recognition, sorting, counting, and fine motor skills while playing.

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ORBEEZ #CHALLENGE

Kids can take the #OrbeezChallenge at home with the first-ever Orbeez playset. This mess-free tactile compound play space and storage solution is inspired by the viral sensation that has more than 12 million views on TikTok. The set comes with six unique tools and 2,000 Orbeez. Available this fall.

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PAWZ THE CALMING PUP

Pawz encourages kids to bring awareness to their thoughts and feelings with three guided breathing patterns: square breath, four-by-four breath, and laddered breath. This product will be available in the summer.

Fast Facts

  • Ages: 3+
  • Manufacturer: HAND2MIND
  • MSRP: $19.99

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POP UNDER PRESSURE

Family game night is about to be poppin' with this fast-paced categories game. Players spin to reveal the letter for the round, then try to come up with an answer that starts with this letter for each of the 12 categories on the Category Card before the balloon bursts. Once it pops, tally up the points to determine the winner.

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POP2PLAY

Parents can assemble these pop-up playsets in less than five minutes and fold them flat for easy storage. Each set is made with a durable, eco-friendly, StrongFold cardboard material that can hold up to 50 pounds. Available in slides, play cars, kitchens, and more.

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ROCKET BALL AIR STACKER

Babies can stack the tubes together in numerical order to build a 3-foot rocketship. Once the pieces are stacked, babies can place the ball into the base and turn on the fan to watch the ball launch to the top. When babies place the lid on top of the rocket, the ball will sink down.

Fast Facts

  • Ages: 2+
  • Manufacturer: HAPE
  • MSRP: $29.99

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PAW PATROL ROCKY REUSE IT TRUCK

PAW Patrol’s Rocky encourages kids to recycle the included materials and turn them into tools, including a brush, a claw, and a hammer. Then, kids can pretend to use their new tools on their rescue missions with Rocky. The truck is equipped with rolling wheels and moving arms to lift the dumpster and empty the materials into the recycler.

Fast Facts

  • Ages: 3+
  • Manufacturer: SPIN MASTER
  • MSRP: $24.99; $32.99 CAD

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RYAN’S WORLD WORLD TOUR HOT AIR BALLOON

The Ryan’s World World Tour Hot Air Balloon takes kids on a globetrotting adventure. Inside the hot air balloon-shaped case, kids will find 12 of the 80 available country-specific micro figures, a passport book, and a DLC card for the Tag with Ryan app. This product will be available exclusively at Target beginning March 1.

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SHIMMER ‘N SPARKLE 5-IN-1 ULTIMATE KNITTING STATION

Kids can knit their own mini earbud purse, scarf, hat, and more with this set. It comes with yarn and five different knitting looms, including a two-sided spool loom. This product will be available in the spring.

Fast Facts

  • Ages: 8+
  • Manufacturer: CRA-Z-ART
  • MSRP: $24.99

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SMARTIVITY DO-IT-YOURSELF STEAM ACTIVITY KITS

All of the Smartivity sets are made from re-engineered, laser-cut wood and feature mess-free assembly using rubber bands. They are recyclable and sustainable and teach kids fundamental principles of STEAM concepts as they build. There are three Smartivity sets to choose from: RoverBot, Stunt Demon, and Periscope.

Fast Facts

  • Ages: 5+
  • Manufacturer: ELENCO
  • MSRP: $24.99-29.99

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SNEAKY, SNACKY SQUIRREL GAME! SPECIAL EDITION

The game that reinforces color learning, matching skills, strategic thinking, turn-taking, hand-eye coordination, and fine motor skills celebrates its 10th birthday this year with a special edition. This version features a fuzzy, flocked Squirrel Squeezer and a package featuring fuzzy flocking on Sneaky, gold foiling on the text and acorns, and a 10th Birthday Edition foil sticker. This edition will be available in the spring.

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SORT & RECYCLE RIDE-ON TRUCK

Kids will learn good habits and about taking care of the environment with this truck made from more than 90% reclaimed plastic. They can pick up blocks or use the scoop to arrange them by shape and color, and then put them in the shape sorter to practice recycling. This product will be available in August.

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SPIKE THE FINE MOTOR HEDGEHOG SENSORY TREE HOUSE

Kids can open the treetop to find five little hedgehogs inside. Each critter has a different textured top for tactile play. Kids can practice fine motor skills, shape matching, color identification, and more as they stack, count, and hide the hedgehogs.

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SPY NINJAS PROJECT ZORGO VOICE MORPHER

Kids can record their own custom messages, disguise their voices, or play several preprogrammed project Zorgo’s phrases and sound effects. This set includes a Project Zorgo ID card and pencils. The Voice Morpher will be available March 1.

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SQUEAKEE DINO

B-Rex is part balloon, part dino and loves to perform tricks and play games. It features more than 70 sounds and movements and can dance, play tug of war, chomp on his bone, and more. This silly dino features lots of humor and can also deflate, pop, reinflate, and toot. This toy will be available in the fall.

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UNO TRIPLE PLAY

This game is a new, premium, electronic extension of the classic UNO game. Players are allowed to use whichever of the three discard piles are lit up during their turn, but if one of the piles overloads on a play, that player will have to draw 2-6 cards. This game will be available in the fall.

Fast Facts

  • Ages: 7+
  • Manufacturer: MATTEL
  • MSRP: $24.99

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UNSOLVED CASE FILES: JAMIE BANKS

In this game designed for true-crime enthusiasts, players work to unravel the mystery of what happened to 18-year-old Jamie Banks on the morning of November 20, 1992 using the investigator's original case file, including newspaper clippings, crime scene photos, and more. Players can play solo or with a group!

Fast Facts

  • Ages: 14+
  • Manufacturer: GOLIATH
  • MSRP: $29.99

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VLAD & NIKI SUPERHERO SURPRISE

Kids can collect an incredible assortment of superhero- and dinosaur-themed toys with Vlad & Niki Superhero Surprise. Inspired by one of the largest YouTube channels in the world, each giant egg includes more than 20 surprises, such as a mask and a cape, Super Hero Vlad and Niki figurines, a Baby Christian figurine, die-cast cars, stickers, tattoos, and more. This product will be available in June.

Fast Facts

  • Ages: 3+
  • Manufacturer: ZURU
  • MSRP: $29.99

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VTECH KIDIZOOM PRINTCAM

This kid-friendly digital camera lets kids create instant black and white photo printouts. It also features special photo effects, and takes panoramic photos. Kids can print out and color their own comic strips, games, cards, characters, play money, and more. The lens even flips up for selfies. This product will be available in the fall.

Fast Facts

  • Ages: 4+
  • Manufacturer: VTECH
  • MSRP: $69.99

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WORDS OVER EASY

Pop the Letter Eggs into the Egg Sorter to see which letters you can use to spell words. Letter Eggs that fall into the green side are good, while Letter Eggs that land on the red side are rotten. Scramble to come up with words using all the letters that are good eggs and none of the rotten eggs.

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WORLD OF GEMSTONES DIG KIT

Teaching the concept of culture and how our differences make us unique, kids can dig up gemstones and learn relatable, cultural facts about each country where the gemstones are found. The reusable package turns into a World Culture display box for kids to teach others about how gemstones are used worldwide. This product will be available on Feb. 19.

Fast Facts

  • Ages: 8+
  • Manufacturer: HAND2MIND
  • MSRP: $19.99

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YOU’RE ON MUTE

Take turns being “On-Screen” — a literal screen that magnifies your mouth — to give your teammates clues to guess the key words. Each game uses the same key words for all three rounds: Strong Signal, in which players can say anything when giving clues; Weak Connection, in which they can only use one-word clues; and You’re On Mute, in which players must mouth the key words while zoomed in on screen. This product will be available in the spring.

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