Pikachu and Eevee will appear together on a giant, Poké Ball-inspired sled, dressed in their finest winter wear as they help ring in the holiday season. The first Pokémon balloon appeared in the Macy’s Thanksgiving Day Parade in 2001, and there have been three versions of a Pikachu balloon over the years. Eevee will join Pikachu as the fourth Pokémon balloon, also marking the first time another Pokémon has joined the parade.
Eevee was one of the first 151 Pokémon discovered when the brand launched in 1996. Eevee is a Normal-type Pokémon that can alter the composition of its body to suit its surrounding environment, allowing it to evolve into a greater number of variations than any other Pokémon.
The new balloon is another big moment for Pokémon during the year of its 25th anniversary. The Pokémon Co. International kicked off the anniversary campaign at the Macy’s Thanksgiving Day Parade last year with a squad of dancing Pikachu and Pokémon Trainers that revealed the logo for the initiative. This past year, Pokémon has released new video games, the Pokémon Trading Card Game, new merch, an album, and more to celebrate the milestone.
“Pikachu and Eevee are the perfect ambassadors to represent the fun and joy of Pokémon in this new balloon debuting during the brand’s 25th anniversary year,” The Pokémon Co. International’s Vice President of Marketing Colin Palmer said in a statement. “Pikachu remains an icon of the brand, and its annual appearance in the Macy’s Parade has been delighting fans and families for decades. The introduction of Eevee, known for its unique Evolution abilities, is the perfect Pokémon friend to join Pikachu and represent the brand as we look to the future and all of the fun and adventures which are yet to come.”
Visit pokemon.com/25 to keep up with the latest 25th-anniversary celebration news.