On February 13 and 14, New York City’s Javits Center North will welcome the first-ever Play Fair, a celebration of play and entertainment for kids—and parents—of all ages. The inaugural event, hosted by the Toy Industry Association (TIA) and LeftField Media, will offer families and toy collectors the opportunity to enjoy a weekend in New York and experience an interactive, fun-packed event with presenting sponsors LEGO Systems and Nickelodeon, as well as other toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, Toys “R” Us, and of course, the Toy Insider!

Attendees will get to check out the newest toys before they are released in stores, and get hands-on with fun, interactive experiences. For example, kids and adults can build their own LEGO car and race down a ramp against other LEGO builders. Plus, kids will enjoy live performances and photo opps with their favorite characters, like Spongebob and the pups from Paw Patrol. AND DC fans will get to scope out the Batmobile from Warner Bros. Pictures’ highly anticipated film, Batman v Superman: Dawn of Justice, which will be on display.

In addition, retail areas will allow attendees to purchase show exclusives, limited edition products, and rare variants of beloved toys and games. Other experiences will include interactive opportunities to meet the people behind top YouTube toy channels, such as The Mommy and Gracie Show. Attendees can also take home the play experience with a Play Fair Goodie Bag.

Play Fair will be held in four sessions:
Saturday Morning: 9:30 a.m. to 1:30 p.m. ET
Saturday Afternoon: 3:00 to 7:00 p.m. ET
Sunday Morning: 9:30 a.m. to 1:30 p.m. ET
Sunday Afternoon: 3:00 to 7:00 p.m. ET

Individual tickets for this totally unique family event are now available for purchase, and family packs and VIP options are also available. Get yours now!