Keep on playing!
Today, Mattel launched its online Mattel Playroom resource for families to stay busy while home from school and work. The free platform offers play-from-home activities, games, content, and expert advice based on its well-known brands, including Barbie, Fisher-Price, Hot Wheels, American Girl, and Thomas & Friends.
The playroom will be updated weekly with more resources and content, such as coloring pages, ready-to-play games, craft project ideas, videos, and downloadable apps. The hub will also feature learning-at-home tips from Mattel’s play experts and The Toy Association.
Additional content will hit the platform in the upcoming weeks, including designer tutorials and tips for new ways to play with Mattel toys.