American Girl has been a staple for doll-loving kids since 1986, letting them play and engage with strong female characters from history and today. WellieWishers, Mattel’s new American Girl line geared toward kids ages 5 to 7, will not only feature dolls, but an entire world for younger kids to explore.
The 14.5-inch dolls are a bit smaller than their 18-inch big sisters (and a lot less expensive, at just $60 per doll), but larger and more grown up than their Bitty Baby siblings. WellieWishers encourage kids to “stand in another person’s wellies,” and make the world a kinder place. The line includes Willa, Kendall, Ashlyn, Emerson, and Camille, and it promotes things like compassion, empathy, and generosity.
The WellieWishers line also features garden-themed accessories, such as a theater stage and a wooden playhouse with more than 30 pieces. A dress-like-your-doll clothing collection will feature enchanted garden PJs or a pair of peek-a-boo wellies. The WellieWishers collection is available June 23 through American Girl’s catalogue, and at americangirl.com
Kids will be able to learn more about their WellieWishers with illustrated early chapter books, written by American Girl author Valerie Tripp, that will follow the WellieWishers on their outdoor adventures. These adventures will continue in American Girl’s first-ever animated series, airing this fall. Each 11-minute episode follows the five WellieWishers, whose main goal is to be a good friend and spread kindness. When the WellieWishers step into their colorful rain boots, they are ready for anything in their aunt’s whimsical backyard garden.
American Girl will also debut a free WellieWishers app, in which players can explore the interactive garden world through games like Carrot Care, Mud Pie Maker, and Garden Harmony. The free app is available through play.americangirl.com.