The latest member of the L.O.L. Surprise! squad pays tribute to the healthcare providers working on the frontlines in the battle against COVID-19.
Sales from MGA Entertainment’s (MGAE) limited-edition L.O.L. Surprise! PhD B.B. doll will support the company’s Operation: Pac-Man, a nonprofit effort that is providing personal protective equipment (PPE) to hospitals and other facilities where it’s needed. One dollar from the sale of each doll will be used in the continuing mission to source materials to supply healthcare providers with much-needed gear, free of charge.
PhD B.B. wears a white lab coat, pink boots with black bows and soles, and a pearl necklace. The doll includes a signature face mask accessory and an MGAE Cares heart decal along with a secret message sticker. The doll will be packed in a signature L.O.L. Surprise! ball with seven surprises for kids to unbox.
“We are creating a way for moms, dads, kids, families to participate in the global fight to stop the spread of COVID-19,” says MGAE Founder and CEO Isaac Larian. “While this pandemic will pass, we want to help moms and dads talk to their B.B.s about the virus in a way that is helpful and without fear.”
The L.O.L. Surprise! x Operation: Pac-Man doll will be available to preorder later this month for $9.99.
Operation: Pac-Man kicked off with a $5 million donation from the sales of L.O.L. Surprise!, the No. 1 toy brand in the world, according to The NPD Group. To-date, MGAE has donated more than 130,000 PPE devices to frontline healthcare workers in over 70 hospitals around the country.