parent_reading_to_toddlerLeapFrog Enterprises and gold-medalist figure skater Kristi Yamaguchi have launched the 20/20 Reading Challenge to raise awareness about the importance of reading to young children. The campaign kicks off National Reading Month and LeapFrog’s 20th anniversary celebration.

The 20/20 Challenge asks parents, grandparents, and caretakers to spend 20 minutes each day to read to their child during the month of March. LeapFrog will donate 20 children’s books to The Kristi Yamaguchi Always Dream Foundation for every pledge received for up to $5 million dollars’ worth of books.

Click here to sign up for the challenge and watch the video below to see how you can teach your kid to read and help them develop lifelong skills during National Reading Month!