This year, Ken’s the one getting the makeover.
Today, Mattel is expanding its line of Fashionistas dolls with 15 new and diverse Ken dolls, featuring three body types—slim, broad, and original—and a variety of skin tones, eye colors, hairstyles, and fashion looks.
Last year, the Barbie Fashionista line expanded with three new Barbie body types—tall, curvy, and petite—along with new skin tones, eye colors, hairstyles, and on-trend fashions and accessories.
The line includes 15 new Ken dolls with three body types, seven skin tones, eight hair colors, nine hairstyles and modernized fashion, ranging from business casual to athletic wear. There will also be be 24 diverse Barbie dolls, joining more than 100 Fashionista looks launched in the past three years.
These new Fashionistas, “The New Crew,” will launch nationwide.