Toy Insider Associate Editor Madeleine Buckley joined NBC in Phoenix to show off some of the holiday season’s best new toys for shoppers of any budget level. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.  

BUTTER CLOUDZ CASTLE BUCKET

The resealable container of slime comes in a variety of squishable colors and scents. Kids can swirl, stretch, and spread the slime, which is safe, non-toxic, and easy to clean up. The resealable container of slime comes in a variety of squishable colors and scents. Kids can swirl, stretch, and spread the slime, which is…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 4+

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MAGFORMERS 14PC BASIC PLUS SET

Build 3D houses, towers, and the Magformers “magic ball” using the 14 included geometric shapes. Each piece contains magnets that never reject for easy building. When playtime is over, stack the pieces for easy, compact storage.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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UNICORN MAGIC AND BREYER FARMS WOODEN STABLE PLAYSETS

These wooden carry cases come with six 3-inch horse or unicorn figures that kids can store inside. The cases feature a handle for on-the-go play. These wooden carry cases come with six 3-inch horse or unicorn figures that kids can store inside. The cases feature a handle for on-the-go play.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

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RYAN’S WORLD MYSTERY SPY VAULT

Use the key to unlock the vault and discover Ryan's World surprises, including articulated figures, buildable vehicles, and spy gear. Use the bonus key to unbox a working spy watch inside a hidden compartment.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

LASER X REVOLUTION

Turn the backyard into a laser tag arena and blast opponents up to 300 feet away — inside or outside, in darkness or sunlight — with quick-slide reload. Choose from more than 20 different colors to light up your blaster.

Product Facts

  • MSRP:
  • $39.99; $69.99 CAD
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

REALTREE 24V UTV

This ride-on features Realtree camouflage decals, working headlights, a front rack, and a rear cargo bay. Suspension springs ensure a smooth ride for two kids, with speeds up to 5 mph. This ride-on features Realtree camouflage decals, working headlights, a front rack, and a rear cargo bay. Suspension springs ensure a smooth ride for two…

Product Facts

  • MSRP:
  • $398.00
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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