Candy brand Haribo is celebrating a huge anniversary next year as its Goldbear gummy bears turn 100 years old and it is coming out with tons of products to mark the occasion!
Haribo is best known for its delicious, iconic Goldbear gummy bear assortment that got its start in 1922. The fruit-flavored confectionaries come in a shining package with the Goldbear mascot on the front. Haribo is collaborating with IMG to roll out new, candy-themed products, including toys!
Shoe brand Puma is kicking off the sugar-filled celebration with a new shoe collection available for everyone who has a sweet tooth. The classic Haribo gummy colors fuse with Puma’s various sneaker models, including the CA Pro, Streetrider, RS-X3, and Suede — all of them available in adult, junior, pre-school, and infant sizing. The exclusive line is available now on Puma’s website. More Haribo kids’ footwear from Deichmann is also coming at the end of July, so students can prepare to get some awesome candy kicks for the new school year.
This fall, Jakks Pacific will release the first wave of Haribo toys, featuring collectibles and plush characters — including a plush version of the famous Goldbear mascot. Kids can expect even more sweet toys through the multi-year partnership.
IMG and Haribo plan to release more kids’ products next year for the centenary celebration of the Goldbear. Families can stay updated by visiting haribo.com.