Got a flair for hair? We’ve got just the doll for you.

ICYMI (read: In case you live under a rock), Just Play launched the Hairdorables at the Toy Insider’s very own Sweet Suite 18. The new line of dolls are fab-u-lous and live by the motto, “Big hair, don’t care.”  These surprise dolls combine fun, fashion, and—of course—lots of bold ‘dos.

These new dolls have a very mod fictional storyline, and its one to which today’s social media-obsessed kids can relate. Noah, the #Hairdorables ring leader, is a bubbly vlogger with a passion for hair. When she shared a killer side braid tutorial on Youtube, it went viral overnight. After the instant success of the video, Noah rounded up her best group of gals to launch their own Hairdorables YouTube channel. The rest, is history.

The collectible doll line features 12 different girls, each one based on a BFF from the Hairdorables. Let’s get a roll call: Noah, Bella, DeeDee, Sallee, Kat, Skylar, Harmony, Neila, Kali, Willow, Brit, and Rayne! This #GirlSquad flaunts all kinds of funky and colorful ‘dos to match any mood and outfit, including two-toned, rainbow, and ombré hairstyles. In fact, the girls constantly change up their so much, that each girl has three different styles for kids to collect. If you are doing the math in your head already, yes—that makes a total of 36 dolls for kids to add to their collection in series one alone, including two rare and one ultra-rare. That deserves a big, resounding, YAAAS.

Feeding into the surprise doll trend that is RED hot right now, when kids get their hands on a stylin’ Hairdorables box, they can pull, peel, and reveal 11 surprises. To spell that out for you, that means that in addition to a doll, kids also unbox 10 fashions and accessories, including a comb, a collector list, a signature card, stickers, shoes, and accessories.

The Hairdorables are the perfect dolls to help kids express themselves and embrace their inner fashionista. The line is available for pre-sale online beginning July 17, and will officially be available for purchase at Walmart, Amazon, and Target on August 3. Mark your calendars and get ready for a little haircare fun!