GlamCrush Crush-It Girls | Source: Jazwares/ the Toy Insider

Jazwares is crushing it.

The GlamCrush Crush-It Girls from Jazwares are a makeup-themed unboxing experience that brings glam to the world of surprise toys. There are 12 dolls that kids can collect in the original Crush-It Girls Assortment (Plus, there’s also a compact assortment!). Each 3-inch doll comes in a makeup-brush case with her bright hair sticking out. Inside of the case, the doll has a compact accessory and a brush that resembles an eye-shadow brush.

With the compact accessory, kids can really dig into the fun. They can use the “eye-shadow brush” to break open the clay-like compound inside of the compact. Buried inside, they’ll find a unique accessory that belongs to their Crush-It Girl. Kids who aren’t yet allowed to wear makeup can feel like they’re truly big kids with their new accessories. Be sure to have something underneath as kids dig, it does get messy (but that’s all part of the glittery fun).

When done digging, kids can reveal the doll’s makeup look. Each of the small dolls comes with a bare face, which becomes colorful when touched with cold water. Kids can dip the eye-shadow applicator end of the included brush into icy cold water. Then, they can wipe it across the doll’s face to reveal her look.

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Each doll has bright hair and — after kids work their magic — glamorous makeup. They’re just as fun to play with as they are to collect. The 3-inch size of the dolls means that even if kids have all 12, they can still bring them on a car ride or keep them tidy in their playroom. The makeup brush case also doubles as storage.

The dolls are each named after powdery makeup. Kids can collect Camilla Contour, Haley Highlighter, Penelope Powder, and more.

Make playtime glam with these super fun, surprise-reveal dolls from Jazwares!