FAO Schwarz and Target Team Up for the Holidays

Bullseye’s Top Toy List presented by FAO Schwarz | Source: FAO Schwarz/The Toy Insider

It’s hot toy list season, and the team here at The Toy Insider is getting ready to unwrap our 17th annual Holiday Gift Guide this Friday at Holiday of Play in New York City.

While we await the grand reveal of our legendary Hot 20, STEM 10, and 12 Under $20 lists, some retail lists are continuing to roll out, and today it’s Target‘s turn — with a big assist from FAO Schwarz!

Bullseye’s Hot Top Toy List presented by FAO Schwarz features a total of 50 holiday toys and games, 23 of which can be found exclusively at Target. But that’s only part of the fun with FAO Schwarz involved.

While we can’t all have an FAO store nearby, some of that magic and wonder can be found at your local Target. Beginning in mid-October, FAO Schwarz toys will be available exclusively at Target stores, target.com, and FAO Schwarz stores. Additionally, visitors to the FAO Schwarz flagship store in New York City’s Rockefeller Center will find a selection of Bullseye’s Top Toys in a pop-up shop within the iconic retail destination.

And, as if that’s not enough, a special FAO Schwarz 160th Anniversary Capsule Collection will be available with products under $25, including a Hot Wheels Collector Set, a Funko Toy Soldier Pop! Vinyl Figure, an FAO Schwarz 160th Anniversary Teddy Bear, and a special UNO deck with more new item drops slated to occur throughout the holiday season.

Check out Bullseye’s Top Toys of 2022 below!

INSPIRE NEW STORIES

HarperIman Ashton doll – Exclusive (HarperIman)
Rainbow High Shadow High 4 pack – Exclusive (MGA Entertainment)
Baby Alive Princess Ellie Grows Up! Doll (Hasbro)
Cry Babies First Emotions Dreamy / Cry Babies First Emotions Jassy (IMC Toys)
Gabby’s Purrfect Dollhouse (Spin Master)
Mermaze Mermaidz Winter Waves Color Change Mermaid Fashion Dolls (MGA Entertainment)
What the Fluff (Spin Master)

INSPIRE IMAGINATION

INSPIRE DREAMS AND CREATIVITY

Osmo Creative Starter Kit – Exclusive (Osmo)
FAO Schwarz Makeup Vanity Mirror Set – Exclusive
FAO Schwarz Style Runway 4-Sided Fashion Show Playset – Exclusive
Our Generation Hair Salon Playset (Battat)
PAW Patrol Cat Pack Playset – Exclusive (Spin Master)
Fisher-Price DJ Bouncin’ Beats Interactive Musical Learning Toy (Mattel)
Kinetic Sand Swirl N’ Surprise (Spin Master)
5 Surprise Disney Store Mini Brands Toy Store Playset (ZURU)
PAW Patrol Big Truck Pups Truck Stop Headquarters Transforming Playset (Spin Master)
Cool Maker Stitch ‘N Style Fashion Studio Sewing Machine (Spin Master)
LEGO Succulents – Exclusive (The LEGO Group)

INSPIRE ACTIVE PLAY

FAO Schwarz Ride On Train – Exclusive
Hot Wheels Mario Kart Rainbow Road Raceway Track Set (Mattel)
Target Toy Shopping Cart – Exclusive (Jakks Pacific)
Monster Jam Monster Garage Playset (Spin Master)
NERF Elite 2.0 Motoblitz CS 10 Blaster (Hasbro)
Pop It Pro (Buffalo Games)
Chuckle and Roar Mini Golf Play Set – Exclusive (Buffalo Games)

INSPIRE FUN FAMILY MOMENTS

Yahtzee Frenzy – Exclusive (Hasbro)
Hand-to-Hand Wombat (Exploding Kittens)

INSPIRE FUTURE GAMERS

Jurassic World: Dominion Epic Battle Pack Figure Set – Exclusive (Mattel)
Beyblade Burst QuadDrive Collision Nebula Battle Set – Exclusive (Hasbro)
Bakugan Genesis Collection Pack (Spin Master)
Legends of Akedo Powerstorm Triple Strike Tag Team Arena (Moose Toys)

Be sure to check back here this weekend to check out The Toy Insider’s 2022 Holiday Gift Guide for hundreds of great toy picks!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.