Want the inside scoop on the hottest toys of the holiday season? Toy Insider’s Chief Toy Officer Laurie Schacht stopped by PIX-11 in New York to show off the hot holiday toys that shoppers should buy now before they fly off retailers’ shelves. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.  

FISHER-PRICE IMAGINEXT DC SUPER FRIENDS TRANSFORMING BATMOBILE R/C

Kids can use the remote control to drive the vehicle, then turn the Power Pad to watch it transform into battle mode with awesome lights, sound effects, and projectiles. Includes a Batman figure and four projectile disks. Kids can use the remote control to drive the vehicle, then turn the Power Pad to watch it…

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 3+

Buy Now

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LEAPBUILDERS ABC SMART HOUSE

Use this 61-piece block set to build a house with the interactive Smart Star cube. Insert the 20 easy-to-hold, double-sided learning blocks into the Smart Star and it will respond with sounds, songs, and phrases. Use this 61-piece block set to build a house with the interactive Smart Star cube. Insert the 20 easy-to-hold, double-sided…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 18 MOS+

Buy Now

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PJ MASKS PJ SEEKER

The PJ Seeker features a pull-out ramp, drop-down side door, and enough room for up to four vehicles in the detachable carrier. It has lights, sounds, a disk launcher, and a detachable cage. Includes Catboy and a mini Cat-Car. The PJ Seeker features a pull-out ramp, drop-down side door, and enough room for up to…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

KINDI KIDS

These bobblehead dolls spark imagination and come with interactive food-themed accessories, such as a bowl of cereal that magically disappears from its spoon. Kids can choose from Marsha Mello, Jessicake, Peppa-Mint, and Donatina (sold separately). These bobblehead dolls spark imagination and come with interactive food-themed accessories, such as a bowl of cereal that magically disappears…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

FURREAL CUBBY, THE CURIOUS BEAR

This plush will hug kids back, play peek-a-boo, dance, and babble back when spoken to. When kids feed him his bottle or treat, he'll respond with eating sounds. His expressive face features moving eyes, nose, and mouth. This plush will hug kids back, play peek-a-boo, dance, and babble back when spoken to. When kids feed…

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MEGA GRAVE DIGGER RC TRUCK

This all-terrain remote control vehicle measures more than 2 feet long and features oversized tires, a custom rubber tread for superior traction control, and mega-sized shocks and suspension. Control from up to 250 feet away. This all-terrain remote control vehicle measures more than 2 feet long and features oversized tires, a custom rubber tread for…

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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