Goal: $25,000

Funding Period: until July 3, 2015

Creator: Didier Pietri and Kristynn Cloonan

YoudollMacmillan Toys is giving girls the key to the toy factory with its latest customizable fashion figure, the YouDoll. The toy company hopes to empower girls with a unique collection of dolls that will challenge kids’ creativity, raise their self-esteem, and celebrate diversity.

Co-creating a doll on youdolls.com is simple and interactive. Using the website’s “creative station,” girls can dream up their ideal dolls in six easy steps.

Kids can design the doll’s physical attributes, including skin tone, eye color, hair color, and hairstyle. Then, users customize the dolls style by choosing from contemporary fashion trends that range from sophisticated evening-wear to casual and stylish jeans. They can even add a personal touch with accessories, including more than 100 different combinations of musical instruments, sport equipment, pets, electronics, appliances, and more. Finally, kids give her a name and the title is printed on the front of the box.

Kickstarter pledges range from $10 to $2,500 and prizes include the dolls in various customizable kits, additional accessories, outfits, and branded key charms and T-shirts.

Click here https://www.kickstarter.com/projects/514841548/youdolls-giving-girls-the-key-to-the-toy-factory to support YouDolls!

About the author

Tatyana Bellamy-Walker

Tatyana Bellamy-Walker

Tatyana Bellamy Walker is an editorial intern for Adventure Publishing Group and assists the editors with the leading trade book magazines, The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. As a student journalist for the New York Amsterdam News and Teen Voices with Women's eNews, she enjoys giving a voice to minorities in mainstream media. Next year, she will be the assistant news editor of her college newspaper The Oswegonian. You can follow her on Twitter at @bell_tati.

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