WowWee is spreading the fun from the toy department to the oral care aisle.

BriteBrush is a new smart toothbrush that uses songs, games, and live-coaching to turn a twice-a-day chore into something to which kids can look forward.

To create BriteBrush, WowWee teamed up with the designers behind the popular ToothTunes musical toothbrush to launch a new category. BriteBrush encourages proper brushing in accordance with the Modified Bass Technique, a method that is widely endorsed by dentists. Additionally, the brush uses proprietary, smart sensor technology and a vibrating handle to encourage total mouth coverage and side-change recognition. An included parent-check light lets parents see that their kids are brushing correctly.


Two styles are available at launch: The BriteBrush GameBrush (made for kids ages 5 and up) features seven games, including practice mode, space attack, soccer pinball, dance star, punch master, race car rally, and rockstar jam; and the Pinkfong Baby Shark (designed for kids ages 3 and up) model plays the famous song and includes bubble-popping adventures.

BriteBrush is available at Target and is coming soon to Amazon and Walmart.