Most new parents want their little ones to have the moon and stars — or at least all the gear to give them what they need most.

Walgreens just launched its new baby brand, Moon and Stars, full of adorable and cuddly products for infants. The new line includes an assortment of baby toys, accessories, gifts, plush animals, and nursery decor. The products are available in gender-neutral colors and soft, huggable fabrics, including a sleepy, white, plush bunny holding a mint blanket, a trendy letter board to help chronicle baby’s monthly milestones, a hooded shark towel and spa slippers set, and nightlights.

“We put a lot of thought into the design elements and qualities of Moon and Stars,” said Ashley Hertz, owned brands commercialization manager at Walgreens, in a statement. “The soft rattles have a loop handle that’s easy for babies to hold, the socks have anti-slip grips for little ones on the go, and other items have fabrics and textures that encourage multisensory play. Customers can feel really good about buying the products, too, with non-toxic, lead-free and phthalate-free called out on the packaging.”

Several items are even gift-ready for upcoming (or last-minute) baby showers. For example, the bib and bootie set comes wrapped with a ribbon tied in a bow. It’s gifting made simple for busy parents on the go.

The Moon and Stars collection is exclusive to Walgreens stores and has items ranging from $4.99-14.99.

Watch the video below for a sneak peek of the new products.

Moon and Stars

Introducing Moon & Stars, our brand new baby line. Tested and approved by our cutest experts. http://spr.ly/618715ZVv

Posted by Walgreens on Tuesday, January 28, 2020