Bluey Ring Ring Phone (left), Bluey’s Book of Games (center), Bluey Wackadoo Watch (right) | Source: VTech / the Toy Insider

Our favorite, inexhaustible Blue Heeler puppy from down under is entering the tech world in a new selection of toys — yes, for real life!

VTech has partnered with BBC Studios to launch its debut collection of products inspired by the animated series Bluey. 

The show follows Bluey, a 6-year-old Blue Heeler dog from Australia, who turns everyday family life into extraordinary adventures that unfold in unpredictable ways, bringing her family, friends, and community into her world of fun and discovery. 

This collection features a gamebook, a toy phone, and a kid-friendly wristwatch. Bluey’s Book of Games ($27.99) is an electronic booklet with four different activity choices: Story Mode, Play Together, Music, and Follow the Leader. Each of the interactive gameplay components features sound bites of iconic Bluey sayings and music.  

Related: Aquaman and Other DC Characters Join ‘Teen Titans Go!’ for Special Event

With the Bluey Ring Ring Phone ($17.99), kids can enjoy all of the excitement of modern technology without racking up hours of screen time. This toy phone has number buttons, two arrow buttons, and character buttons. Pressing the buttons activates a variety of different features, including sound effects, character voices, and games. 

It’s time to get a watch! Last, but certainly not least, the Bluey Wackadoo Watch ($17.99) includes eight digital clock faces, time tools, and four games. The watch is available in both Bluey and Bingo models that are sold separately. 

These tech toys will be available in stores this year.

About the author

Danielle Farina

Danielle Farina

Danielle is an editorial intern for the Pop Insider, the Toy Book, and the Toy Insider. When she’s not giving an incredibly off-key performance of her favorite Disney soundtracks, you can find her going on walks, binge watching New Girl, or reading a book in a local coffee shop! Danielle is excited to immerse herself in the world of toys and unleash her inner child!

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube