UNO Play with Pride | Source: Mattel Games/The Toy Insider

There’s a colorful new UNO deck that’s making its way into Target stores this month.

Mattel Games teamed up with the It Gets Better Project (IGB) — a nonprofit dedicated to uplifting, empowering, and connecting to the LGBTQ+ community globally — for UNO Play with Pride. The 112-card deck features rainbow-themed artwork and packaging that makes for a vibrant addition to UNO’s growing 50th anniversary collection.

UNO Play with Pride | Source: Mattel Games/The Toy Insider

Related: Get Wild with New UNO 50th Anniversary Games

To celebrate the partnership, Mattel donated $50,000 to IGB in support of its efforts and initiatives with LGBTQ+ youth and will be a partner of the It Gets Better Project Digital Pride Festival in late June. The festival will bring together the organization and the general public to participate in virtual conversations with trailblazers in the LGBTQ+ community as they discuss important topics in the community over a game of UNO Play with Pride.