This holiday season, spend less time building toys and more time playing. Toy Insider Editor-in-Chief  Marissa DiBartolo stopped Good Morning Arizona to show off some great holiday toys that can be played with straight out of the box. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


  • Build colorful themed scenes and puzzles, mix and match over 150 Colorforms pieces to create endless creatures and scenes, then re-stick the shapes to imagine your own stories over and over again!
  • Double-sided Picture Panels enhance creative storytelling with colorful play scenes on one side and fun puzzles on the back.
  • Each Picture Panel also features magnetic edges that connect together to expand and connect your Colorform worlds… panels even stick to the refrigerator to display your creations!
  • The sturdy storage box doubles as a 3D play tray.
  • Choose from Animals, Vehicles, House, Food, School, and Town.
  • Age: 3+
  • MSRP: $24.99
  • Available: Amazon, Specialty toy stores


  • Zookiez are the collectible plush toy that have flexible hands and feet.
  • Hang them to anything and bring them anywhere and know they’ll stay in place.
  • Wear as a bracelet, clip to your bed at night, or even to bring in the car with you!
  • Zookiez not only keep in one place, but they are extremely soft.
  • Age: 3+
  • MSRP: $9.99
  • Available: Walmart and


  • It’s feeding time! Launch squishy fish through the mouth of the Big Fish to the player on the other side in this two-player game.
  • Both players race to simultaneously clear their side of all fish to win.
  • Any fish that arrive on one side must be sent back before that player can win, so they have to keep launching as fast as they can.
  • Ages: 4+
  • MSRP: $14.99
  • Available: Amazon, Target, Walmart


  • Mix ‘em and mash ‘em!
  • Each disc comes with two or four different kinds of slime that kids can mix and mash for tons of slimy fun.
  • Choose from themes like Galaxy Mash, Confetti Mash, and Unicorn Mash.
  • Ages:  4+
  • MSRP:  $4.99
  • Available: Ross Stores, Walmart, Michaels


  • Shimmeez are sparkly, shimmery, two-toned sequin plush.
  • They come in three sizes ranging from a backpack clip to an 8-inch and 14-inch plush.
  • When you run your hand over the shimmering sequins, the color changes for a magical effect.
  • Kids can create their own patterns and designs among the sequins.
  • Age: 6+
  • MSRP: Backpack Clip $3.99; Medium Plush $8.99; Large Plush $16.99
  • Available: Walmart, Target, specialty stores



  • KiiPix is an affordable instant film printer that lets you take your favorite smartphone photos and turn them into hard-copy keepsakes.
  • KiiPix requires no special app or battery.
  • Place your smartphone on the instant film printer and print your favorite photos right from your phone.
  • KiiPix lets you create vintage-inspired printed photos to share special moments with family and friends or to frame and display.
  • Available in three colors: pink, blue, or black.
  • Film is sold separately.
  • Ages: 13+
  • MSRP: $39.99
  • Available: Amazon, Barnes and Noble, Books-a-Million, Paper Source, Scheels,