Toy Insider Associate Editor Maddie Michalik stopped by WISH-TV’s “Indy Style” to show off the squishiest toys of the holidays. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


SQUEEZAMALS (BEVERLY HILLS TEDDY BEAR CO.)

  • Squeezamals are super soft and ultra squishy, slow-rising foam plush that combine on-trend squish toys and soft, high quality, detailed plush.
  • There are more than 36 cute characters to collect, ranging from narwhals and unicorns to penguins and puppies.
  • Squeezamals have a refreshing and sweet scent, and come in three sizes: Backpack clip at 2.25 inches, Core Squeezamals at 3.5 inches and Large Squeezamals at 8 inches.
  • Ages: 3+
  • MSRP: Backpack clip $3.99 / Core Squeezamals $6.99 / Large Squeezamals $14.99
  • Available: Target, Walmart, specialty retailer

RAINBOCORNS (ZURU)

  • This adorable collectible plush is born in mystery eggs and features exciting elements, from reversible sequins to hair play to enchanted creatures.
  • Every Rainbocorn comes in a big pink mystery reusable egg.
  • Kids can collect the 12 different Rainbocorns based on six cuddly cute animals and every animal comes in two fun, funky designs.
  • Puppycorns, Kittycorns, Hamstercorns, Bunnycorns, Unicorns, and Monkeycorns come with 12 unique sequin surprises that reveal what each plush loves.
  • Each Rainbocorn comes with a baby Boo-Boocorn—a tiny collectible baby hidden in a secret egg for another layer of surprise.
  • There are more than 20 Boo-Boocorns to collect including the rare twin Boo-Boocorns.
  • Ages: 3+
  • MSRP $24.99
  • Available: Amazon, Target

3 POUNDS SQUISHY LIKE SLIME (WECOOL TOYS

  • The pre-made slimes come in all varieties, from Glitzy to Fluffy to Neon, and more.
  • Glitzy slime has glitter infused, while fluffy feels like satin and the neon comes in vibrant colors.
  • This slime is super stretchy, giving kids an amazingly tactile feel while they play.
  • These slimes do not require any mess or glue to make, just open the tub and play.
  • Compound Kings slime doesn’t leave any residue on your hands.
  • Ages: 4+
  • MSRP: $14.99
  • Available: Walmart, Michael’s

SMOOSHY MUSHY SERIES 4 CUP ‘N CAKES (REDWOODVENTURES)

  • Smooshy Mushy Pets and Besties are in search of the best hot cocoa and pastries in Smooshyville!
  • Open up your hot cocoa to-go cup and see which NEW, sweet smelling, pet and bestie you received!
  • Unwrap and collect all eight to uncover the squishy surprises.
  • Age: 5+
  • MSRP: $9.99
  • Available: Walmart

PLAYFOAM PALS (EDUCATIONAL INSIGHTS)

  • Open these pods of Playfoam to find surprises inside! Kids will find an animal friend hidden within each pod.
  • Kids can pop their new pal apart and swap its head and body with pieces from other Playfoam Pals collectibles to create combination critters of their own.
  • Kids can collect all 12 Playfoam Pals pods to find the super-rare gold endangered animal critter. 

  • Use the squishy, squashy Playfoam in each pod to sculpt nests, beds, perches, and other play props. 

  • Age: 5+
  • MSRP $7.99 each
  • Available: Amazon, Walmart

WUBBLE FULLA (NSI INTERNATIONAL)

  • Wubble Fulla is the new squishy, squashy Wubble Ball filled with ooey-gooey objects that is so much fun to squeeze or shake! Squeeze it! Stretch it! Toss it! Watch it go splat! Take it anywhere and everywhere!
  • Once you pick it up, you won’t wanna put it down!
  • Gooey options include goopy, multicolored marbles and oozing, green slime.
  • Wubble Fulla comes in three sizes: Tiny (2 ½-inch), Big (4-inch) and Huge (5-inch)! Collect them all!
  • Age: 6+
  • MSRP:
    • Tiny Wubble Fulla:   $7.99
    • Big Wubble Fulla:     $9.99
    • Huge Wubble Fulla:  $14.99
  • Available: Target, Meijer, Bed Bath and Beyond, wubbleball.com