In the first installment of the Toy Insider and Family Circle’s “25 Days of Toys,” Toy Insider’s Chief Toy Officer Laurie Schacht joins Family Circle Social Media Editor Sugey Palomares to show off toys that are as tactile as they are fun. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


  • Special Delivery – it’s Smooshy Mushy Babies! A magic baby bottle holds the Smooshy babies you’ve been waiting to adopt.
  • Pop the top to find out who the stork brought you. And babies just can’t leave home without their favorite squishy plushies!
  • Tons to collect.
  • Age: 5+
  • MSRP: $14.99
  • Available: Walmart, Target, Amazon


  • Bubbleezz live in a squeezy world of wonder and fun called Bubbleverse. Each Bubbleezz contain charms and secret messages.
  • Each Bubbleezz has hundreds of Bubbleezz Beadz inside that move around as you squeeze and transform them.
  • Each Bubbleezz has a special power charm buried within the Bubbleezz Beadz. These charms represent the unique power that help the Bubbleezz during their adventures in the Bubbleverse.
  • There are currently 24 Bubbleezz to collect, ranging in size from Super to Jumbo.
  • Age: 8+
  • MSRP: $14.99
  • Available: Walmart, Target


  • Squeezamals are super soft and ultra squishy, slow-rise, foam plush. Combining on-trend squish toys and soft, high quality, detailed plush, there is nothing  else like this on the market. Once a Squeezamals is in your hand you will not want to put it down.
  • There are over 36 cute characters to collect.. ranging from narwhals and unicorns to penguins and puppies.
  • Each is sweetly scented.
  • Squeezamals come in three sizes: Backpack clip at 2.25 inches, Core Squeezamals at 3.5 inches and Large Squeezamals at 8 inches.
  • Age: 3+
  • MSRP: $3.99-$14.99
  • Available: Target, Walmart, specialty retailers