Toy Insider’s Chief Toy Officer Laurie Schacht stopped by Fox 4 in Ft. Myers to show off the some toys that are really fun to unbox. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


  • Treasure X combines classic “you dig it” play with the trends of collectable action figures and “extreme” unboxing.
  • With 10 levels of discovery, opening every Treasure X package is an adventure! Every Treasure X pack includes a treasure map, X-Marks coin, X-Cavator digging tool, a buildable figure embedded in “stone,” and a treasure chest.
  • Kids can find “bronze” treasure, “silver” treasure, a booby prize, or REAL gold-plated treasure!
  • Ages: 4+
  • MSRP: $9.99
  • Available: Amazon, Target, Walmart


  • Reveal your own sweet surprise with the Disney D-lectables Layers of Magic Play Set. Hidden inside each Ice Cream Tub is one of 8 Mickey & Minnie inspired sweet treats, perfect for collecting!
  • Lift the layers inside to reveal a unique piece of a magic ice cream sundae: color changing cookie ears and frosting, a signature ice cream topper, a scented foam scoop, a sweet sugar cone, and moldable putty.
  • Recreate the experience by replacing the layers within the reusable tub for extended play.
  • Mix, match, and stack the sundae components to make your own Mickey and Minnie creations!
  • Ages: 5+
  • MSRP: $9.88
  • Available: Walmart


  • It’s twice the excitement with the Party Popteenies Double Surprise Popper! Packed into this popper are hidden layers of fun!
  • To get the party started, pull to separate the two poppers and discover your first layer of surprises! Wrapped inside adorable packaging are mini accessories and your doll’s pet bestie.
  • The surprises continue as you pull, twist and pop each popper! Within a cloud of colorful, collectible confetti you’ll find an exclusive Party Popteenie, wearing a fab, glittery outfit.
  • Pop your second popper to discover deluxe party accessories!
  • Ages: 4+
  • MSRP: $9.99
  • Available: Amazon, Target, Walmart


  • Get ready to smash the ball & collect ‘em all with Smashers Series 2: Gross Smashers, now featuring gross characters contained in a unique Smashball that looks just like an eyeball!
  • Smash open the eyeball to reveal the freaky character hidden inside…covered in slime!
  • Just like Series 1, Series 2 includes limited edition and very rare figures to find and collect, and “good and bad” characters to battle and earn Smash Points to become a Smasher Elite!
  • Ages: 4+
  • MSRP: $2.99 for 1-Pack, MSRP $4.99 for 3-Pack, MSRP $9.99 for 8-Pack, MSRP $7.99 for the Smashers Tin, MSRP $19.99 for the Smashers Sludge Bus display case.
  • Available: Target, Walmart, Kmart, Amazon