Toy Insider Editorial Director Jackie Breyer stopped by Fox & Friends to show off some of the best toys of every decade from the 1960s through to present day. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


SPIROGRAPH JR. (KAHOOTZ TOYS)

  • Introduce your young child to the world of Spirograph!
  • Jumbo-sized, easy-to-use gears are perfect for smaller hands.
  • Everything packs neatly away inside the storage case.
  • Handy storage case doubles as a drawing desk.
  • Set also includes 5 washable markers, 24 pages of design paper and handy instruction and idea guide.
  • Age: 3+
  • MSRP: $24.99
  • Available: Amazon, specialty retailers

ETCH A SKETCH CLASSIC (SPIN MASTER)

  • Use the knobs on this classic toy to draw and create
  • When done, turn it over and shake to erase, and then start all over again.
  • Age: 3+
  • MSRP: $14.99
  • Available: Amazon, Target, Walmart

LITE-BRITE ULTIMATE CLASSIC (BASIC FUN!)

  • Lite-Brite is one of the most fun and nostalgic way to create art with light!
  • The new retro-inspired styling resembles the original Lite-Brite from the 80’s.
  • It features a bigger screen, brighter pegs, and more templates, including six retro patterns.
  • Just insert the pegs into the templates or freestyle an original design—then press the button to see the creation light-up in four different ways, from steady to blinking.
  • With an updated stand on the back, kids can easily create and display their masterpieces, then turn off the lights for the ultimate effect!
  • Ages: 4+
  • MSRP: $19.99
  • Available: Target

BABY ALIVE POTTY DANCE BABY DOLL (HASBRO)

  • After baby drinks from her water bottle, she does a potty dance to let mommy or daddy know she’s gotta go.
  • Kids can also brush and style baby’s hair with the included comb.
  • Baby Alive Potty Dance baby doll says more than 50 phrases and sounds and is bilingual – she speaks in English and Spanish!
  • Set the doll to Mommy or Daddy mode, to hear her say “mommy” or “daddy.”
  • Includes a removable outfit, big girl underwear, potty, pretend soap bottle, water bottle, comb, reward chart, and sticker sheet.
  • Age: 3+
  • MSRP: $49.99
  • Available: major retailers, HasbroToyShop.com

WATERFULS (KAHOOTZ TOYS)

  • A CLASSIC! Waterfuls takes you back to the simpler days of play.
  • The original handheld game, this retro favorite is back with a whole new twist!
  • Choose from six different game panels you simply insert in the back of the toy to challenge yourself over and over again.
  • No screens, cords or batteries… just add water then swirl, shoot & score!
  • Retro is back, and just like you remember!
  • Age: 3+
  • MSRP: $14.99
  • Available: Amazon, specialty retailers

STAR WARS THE BLACK SERIES FORCE FX LIGHTSABER (HASBRO)

  • Recreate the biggest battles and missions in Star Wars with this lightsaber from The Black Series!
  • You can feel like Darth Vader, Rey, Kylo Ren, Luke Skywalker, and others with this Force FX Lightsaber, featuring light and sound effects and metal hilt.
  • Imagine the thrill of a heated battle and enhance any Star Wars collection with this and other lightsabers from The Black Series.
  • Each sold separately.
  • Age: 14+
  • Price: $149.99 – $199.99
  • Available: hasbrotoyshop.com, shopDisney.com, Target

RISE OF THE TEENAGE MUTANT NINJA TURTLES DELUXE NINJA ACTION FIGURE ASSORTMENT (PLAYMATES)

  • Each action-posed, deluxe figure stands 5.5 inches tall and is ready to take out the baddies with shell kickin’ ninja action.  
  • Set the Ninja in motion and let go to activate deluxe flipping action! The Turtles let out an action shout as they flip, and then land their flip with a signature Turtle weapon sound effect!      
  • Assortment includes: Raphael Sideflip Ninja Attack, Leonardo Backflip Ninja Attack, Donatello Sideflip Ninja Attack, Michelangelo Pop-Up Ninja Attack
  • Age: 4+
  • MSRP: $12.99 each
  • Available: major retailers

CABBAGE PATCH KIDS 35TH ANNIVERSARY EDITION VINTAGE KIDS (WICKED COOL TOYS)

  • As we celebrate 35 years of one of the most iconic brands of today, the adorable 16-inch Vintage Cabbage Patch Kids feature the style and lovability that started it all!
  • The Vintage CPK Collection features adorable retro dress fashions and the original Cabbage Patch Kids yarn hairstyles made famous more than three decades ago.
  • Open your heart and take the Oath of Adoption with a Cabbage Patch Kid of your own.
  • Each Kid comes with an adoption certificate.
  • Ages: 3+
  • MSRP: $39.99
  • Available: Target, Amazon

TAMAGOTCHI (BANDAI AMERICA)

  • To mark the 20th anniversary of Tamagotchi, Bandai America has released a smaller version of the device.
  • Awakening and evoking nostalgic feelings from the mid-to-late ’90s, this smaller Tamagotchi device features the familiar egg shape, pixelated LCD charm, and, of course, the recurrent need for tender-loving-care that endeared fans in 1997 when it was first released! 
  • Available in 16 different styles and equipped with the original programming.
  • Like the original Tamagotchi device, the mini Tamagotchi includes six different shell designs from the initial Japanese launch and each one includes six characters.
  • To pay homage to fans, the mini Tamagotchi will also feature the iconic packaging design of the original Tamagotchi device.
  • Both original fans and new fans can obsess over caring for their Tamagotchi character, and as they do the character will uniquely grow and develop.
  • Age: 8+
  • MSRP: $19.99
  • Available: Best Buy, Indigo Bookstores, and Barnes & Noble, Target, Amazon, GameStop

POLLY POCKET TINY POCKET WORLD ASSORTMENT (MATTEL)

  • Each compact Pocket World opens to reveal a fun theme with unexpected surprises, micro dolls, and accessories and is small enough to take anywhere for great Polly Pocket adventures.
  • Choose from Cake-tastrophe with micro Polly and Shani dolls plus scooter and microphone, Flamingo Floatie with micro Polly and Lila dolls plus flamingo and swan floaties, and Snowmazing Surprise with micro Polly and Shani dolls plus snowboard and sled.
  • Age: 4+
  • MSRP: $14.99
  • Available: Fall 2018, all major retailers

MARVEL LEGENDS FIGURES (HASBRO)

  • With the Legends Series, kid and adult Marvel fans can start a legendary collection of comic- and movie-based Marvel characters (each sold separately).
  • The Marvel Legends series was first launched in 2002.
  • These six-inch scale figures are highly articulated, feature a movie-inspired design, and includes alternate hands, an alternate head, and/or an accessory.
  • Age: 4+
  • MSRP: $19.99-$49.99
  • Available: Amazon, Best Buy, Target, hasbro.com

AQUABEADS DELUXE STUDIO (EPOCH EVERLASTING PLAY)

  • Kids can double the fun with the Deluxe Studio as they can now create fun 3D designs.  
  • This Deluxe set contains more than 1300 jewel and solid beads in 24 colors, a container, a rainbow bead pen, easy trays, sprayer, template sheets, and instructions.
  • This set connects to the Beginners Studio or Glamorous Designer Set for even more fun!
  • Age: 4+
  • MSRP: $24.99
  • Available: Amazon and Walmart

RESCUE RUNTS UNICORN (KD KIDS)

  • Rescue Runts are adoptable pets that you rescue, groom & love!
  • Find the Unicorn Rescue Runt EXCLUSIVELY in-store at Walmart!
  • Care for your rescue unicorn to take them from Ragged runt to perfect pet.
  • Use the included grooming kit to pick out Fleas, clean their hooves, wipe their tears and brush their fur!
  • Clean them up again and again! Unicorn’s messy fur, downturned ears, dirty hooves and bandage can be restored for repeated rescue play.
  • Adopt the unicorn and all four Rescue Runts puppies to give them a home to call their own!
  • Age: 3+
  • MSRP: $19.99
  • Available: Walmart in-store exclusive

FORTNITE LOOT CHEST COLLECTIBLE ACCESSORY SET ASSORTMENT (JAZWARES)

  • Bring the thrill of Battle Royale to life with this Fortnite Loot Box Collectible Chest.
  • Search the chest for a variety of game-authentic items, including weapons and building materials.
  • Only place to get loadout for the 4-inch Solo Mode figures (sold separately)
  • Includes: Weapons with rarity, one Back Bling (for solo mode figures), two wood building materials/stands, collectors guide
  • Reuse the Loot Chest to store all your Fortnite accessories
  • Age: 8+
  • MSRP: $9.99
  • Available: Target, Walmart, Amazon

FORTNITE SOLO MODE FIGURE 1 FIGURE PACK (JAZWARES)

  • These articulated, collectible action figures feature 19 points of articulation and  and come with a harvesting tool. The four-inch scale lets players live out Fortnite.
  • The included wood building material can be used as a display stand for the figure
  • Assortment features Carbide, Drift, Bandolier, Raptor, and Teknique
  • Carbide: outfitted with the Positron harvesting tool
  • Drift: outfitted with the Rift Edge harvesting tool
  • Bandolier: outfitted with the Chomp Jr. harvesting tool
  • Raptor: outfitted with the Spectre harvesting tool
  • Teknique: outfitted with the Renegade Roller harvesting tool
  • Age: 8+
  • MSRP:$12.99
  • Available: Target, Walmart, Amazon

FORTNITE EARLY GAME SURVIVAL KIT 1 FIGURE PACK (JAZWARES)

  • Relive your best moments from Fortnite and create new ones with the Early Game Survival Kit
  • Includes 4-inch Omega action figure in maxed-out armor. She is outfitted with an Onslaught harvesting tool, Precision Back Bling, and Legendary Assault Rifle. Also includes a building material/stand.
  • Age: 8+
  • MSRP:$19.99
  • Available: Target, Walmart, Amazon

FORTNITE SQUAD MODE 4 FIGURE PACK (JAZWARES)

  • Each figure in this four-pack features 19 points of articulation and comes with a weapon and harvesting tool.
  • Includes Ragnork, Rex, Cuddle Team Leader, and Brite Bomber figures, inspired by four of the most popular skins from Fortnite.
  • Also includes four wood building materials that can be used as stands
  • Age: 8+
  • MSRP:$39.99
  • Available: Target, Walmart, Amazon

FORTNITE LLAMA DRAMA LOOT PINATA (JAZWARES)

  • Take the unboxing experience to the next level by busting open this pinata
  • Pinata measures 14 inches tall and comes pre-filled with an exclusive “Rust Lord” action figure, 10 weapons, four back bling, and eight stone exclusive building materials.
  • Rust Lord figure features 14 points of articulation
  • The eight stone building materials create two exclusive graffiti sprays
  • Age: 8+
  • MSRP: $24.99
  • Available: Target, Walmart, Amazon

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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