Don’t want to miss out on the hottest holiday toys? Listen up! Toy Insider Mom Laurie Schacht stopped by NBC in Dallas to talk about the most in-demand toys shoppers should grab before Black Friday. For more on the items featured in this segment, check out the product notes below, and for our complete rundown of the best gifts for the holidays, check out our complete holiday gift guide.


  • New Hatchimals are arriving from Hatchtopia and they can’t hatch without kids’ help.
  • These eggs are different from any we’ve seen before, and they hold a very special surprise—twins!
  • Age: 5+
  • MSRP: $59.99
  • Available: Mass retailers


  • Super squeezable and collectible, Soft’n Slo Squishies are based on the latest trend from Japan as a slow-rising and soft collectible.
  • They come in a variety of shapes and sizes, and produce a fun transformation that’s different every time.
  • If kids are lucky they may even find the secret limited-edition Soft’n Slo Squishies with a special holographic seal.
  • Soft’n Slo Squishies Sweet Shop features favorite high-end bakery products, including slices of cake, cinnamon buns, ice cream cones, and super squishy s’mores.
  • Ages: 8+
  • MSRP: $5.99-$14.99
  • Available:  Amazon, Target, Toys “R” Us, Walmart


  • Kids can pull up their ride at the Cuties Car Drive-in Diner. This play set allows kids to take their Cutie Cars on a spin in the rotating Drive-Through, ride up the elevator, grab a meal on the go, or pull up a tray at the parking bay. Each play set includes one Mini Shopkin and one exclusive Cutie Car.
  • Over 25 cars to collect inspired by fan-favorite Shopkins characters.
  • Age: 5+
  • MSRP: $19.99
  • Available: Amazon, Target, Toys “R” Us, Walmart


  • SoundMoovz is a motion-activated electronic device that plays cool music and special effects as users move.
  • Kids can experience the excitement by moving, dancing, and creating unique musical beats.
  • The device uses Bluetooth technology; simply power on for pairing, download the free app, choose from more than 400 sounds, and start the fun.
  • The product comes with two special bands that users wear to enable the device.
  • Layer your beat onto a song. There are multiple sound modes, including Robot, Karate, Instrumental, and Musical.
  • Ages: 8+
  • MSRP: $69.99
  • Available: Amazon, Target, Toys “R” Us, Walmart, Best Buy


  • Big rescues call for an even bigger tower. Bring the most iconic location in Adventure Bay to life with the new Life Sized Lookout Tower play set.
  • With a working elevator, a backpack storage unit, lights and sounds, a functioning periscope, a spiral slide with flipping mechanism, and a rotating base with vehicle launcher, it’s never been easier to re-create moments from the show and embark on new PAW Patrol rescues.
  • Age: 3+
  • MSRP: $99.99
  • Available: Amazon, Target, Toys “R” Us, Walmart


  • Kids can activate incredible Force Link sounds and phrases in the BB-8 2-in-1 Mega Playset. On the outside, this play set resembles the iconic astromech droid BB-8 from Star Wars: The Last Jedi.
  • This play set features three Force Link activation areas with sounds and phrases, as well as six play areas to recreate favorite scenes.
  • Discover tons of features such as hidden trap doors, a firing canon with sound effects, and more. The play set also includes 3.75-inch Supreme Leader Snoke and Elite Praetorian Guard (with Single Blade) Force Link-activated figures.
  • Includes play set, Force Link wearable technology, two figures, and accessory. Requires 4 1.5V AA Alkaline batteries, not included. Compatible with all products in the Force Link line, each sold separately.
  • Age: 4+
  • MSRP: $199.99
  • Available: Most major retailers