Toy Insider Editor-in-Chief  Marissa DiBartolo joined River City Live in Jacksonville to show off some of the holiday season’s best new toys, whether you’re looking for a budget buy or a big-ticket item. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

VIP PETS

Unbox nine surprises and reveal one of 12 fashionistas. The VIP Pets have 12 inches of long hair to style. Wash the pet's hair to discover its unique look, then dress it up with personalized accessories. Unbox nine surprises and reveal one of 12 fashionistas. The VIP Pets have 12 inches of long hair to…

Product Facts

  • MSRP:
  • $12.99; $17.99 CAD
  • Age:
  • 3+

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HELLO KITTY TAMAGOTCHI

Raise and nurture the ‘90s must-have digital pet with a little help from another classic fave, Hello Kitty.

Product Facts

  • MSRP:
  • $20.00
  • Age:
  • 6+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

SUPER MARIO IT’S-A-ME MARIO! FIGURE

This 12-inch Mario figure has 15 points of articulation and plays more than 30 phrases and sound effects from Super Mario games. Pose Mario in five different ways to unlock game music, and lift him quickly to activate a jumping sound.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

3DOODLER CREATE+ LEARN FROM HOME PEN SET

With this set, at-home learners can make art, design objects, and build real working models that demonstrate their understanding of STEAM concepts. It includes a 3Doodler Create+ pen, a power source, more than 200 strands of colorful Doodling material, a Doodle Pad, nine challenge cards of varying difficulty level, and an easy-to-clean carrying pouch.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 14+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

REALTREE 24V UTV

This ride-on features Realtree camouflage decals, working headlights, a front rack, and a rear cargo bay. Suspension springs ensure a smooth ride for two kids, with speeds up to 5 mph. This ride-on features Realtree camouflage decals, working headlights, a front rack, and a rear cargo bay. Suspension springs ensure a smooth ride for two…

Product Facts

  • MSRP:
  • $398.00
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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