Toy Insider Editor-in-Chief Ali Mierzejewski joined Good Day Columbus to show off the best holiday toys for shoppers of every budget level. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

CATS VS. PICKLES

Kids can collect more than 40 styles of plush beanie cats — including foodie cats, sweet cats, scary cats, and more — alongside four uniquely designed, super-rare pickles. They can also download the free companion app for more fun. Kids can collect more than 40 styles of plush beanie cats — including foodie cats, sweet…

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 4+

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CARE BEARS UNLOCK THE MAGIC INTERACTIVE FIGURES

These figures interact with kids and each other with more than 50 reactions and surprises. They sing, tell jokes, share feelings, say funny phrases, move, and light up. Each includes a collectible Care Coin. These figures interact with kids and each other with more than 50 reactions and surprises. They sing, tell jokes, share feelings,…

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 4+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BREYER MANE BEAUTY

The 10-inch horse styling head comes with a styling booklet, a comb, clips, and other hair accessories that kids can use to style the horse's mane. Available in three mane colors: blonde, brunette, and white.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 5+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PEPPA’S SHOPPING MALL

This three-level playset has a working elevator, a photo booth, a magical dressing room, and a play area. Comes with exclusive Peppa Pig, George Pig, Daddy Pig, and Mummy Pig figures. This three-level playset has a working elevator, a photo booth, a magical dressing room, and a play area. Comes with exclusive Peppa Pig, George…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

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BEYBLADE BURST RISE HYPERSPHERE VORTEX CLIMB BATTLE SET

This customizable Beystadium has four sections for multiple ways to play. Comes with two Beyblade Burst launchers with Hypersphere battling tops that can climb up ramps and drop in from the Brick Plane for head-to-head collisions.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 8+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PJ MASKS TRANSFORMING 2 IN 1 MOBILE HQ

Transform the PJ Masks Seeker into a 3-foot-tall Headquarters featuring five levels of play, a lights and sounds control board, drop-down ramps, a ground-level exit ramp, and a cage. Includes a Catboy figure and a Cat-Car.

Product Facts

  • MSRP:
  • $79.99; $99.97 CAD
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MARIO KART LIVE: HOME CIRCUIT

With the help of a driveable Kart and the Nintendo Switch, create courses in your home and race against the AI on your screen. It's available in two styles: Mario and Luigi, sold separately. With the help of a driveable Kart and the Nintendo Switch, create courses in your home and race against the AI…

Product Facts

  • MSRP:
  • $99.99; $129.99 CAD
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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