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Toy Insider Mom Laurie Schacht appeared on Fox Chicago and brought this summer’s top (and most affordable) toys with her! In case you didn’t catch it on air, watch the video now and get the scoop  on the hottest toys that kids will love, all under $40!

Here’s the rundown:

TekNek.polaris_scramblerPolaris Black Scrambler ATV (Tek Nek Toys)

  • This ride-on looks just like the real Polaris Scrambler ATV.
  • The activity dashboard play melodies and three talking phrases and sound effects.
  • With the steerable handlebar and super-grip tires, kids will get an authentic off-road experience.
  • Rugged and durable.
  • Ages: 1+
  • MSRP: $39.99

Jazwares.Lalaloopsy HeaphonesLalaloopsy Headphones (Jazwares)

  • These trendy headphones feature cool Lalaloopsy graphics and are cushioned to protect kids’ ears.
  • They feature a button design on the outside with a fabric headband.
  • Great for use with MP3 and DVD players on the go.
  • Ages: 6+
  • MSRP: $19.99

Jazwares.BMO HeadphonesAdventure Time Headphones (Jazwares)

  • These headphones feature kids’ favorite Adventure Time characters such as Fin and Jake.
  • Great for use with MP3 and DVD players on the go.
  • The swiveling ear pieces feature cushions that protect kids’ ears.
  • Ages: 6+
  • MSRP: $19.99

SpinMaster.FlutterbyeButterflyDiaryFlutterbye Fairies Surprise Butterfly Diary (Spin Master)

  • This diary is full of enchanted secrets waiting to be discovered.
  • Open its pages to reveal a delicate butterfly that gracefully flies across the room.
  • Open the secret compartment to reveal a dream journal.
  • Ages: 5+
  • MSRP: $14.99

CreativityforKids.BigCreativityCanThe BIG Creativity Can (Creativity for Kids)

  • Kids can make anything they imagine with this creative kit.
  • Open-ended craft materials include air-dry clay, googly eyes, feathers, popsicle sticks, felt pom poms, scissors, pipe cleaners, stickers, and much more.
  • Perfect for a small play group of four to six kids.
  • Ages: 4+
  • MSRP: $20

lego.mixelsMixels (LEGO)

  • Mixels come in three different tribes: Infernite tribe, Electroid tribe, and Cragsters tribe.
  • Kids can collect all of the Mixels in each tribe to build the super Mixel Tribe combo.
  • Kids can go to lego.com/mixels for exclusive building instructions and more.
  • Each Mixel has its own special feature.
  • Ages: 7+
  • MSRP: $12.99 each

NerfRebelleStarShotNerf Rebelle Star Shot (Hasbro)

  • Take aim and get ready for target practice with this target and crossbow set.
  • Compete with friends and test your skills in a bow-blasting competition.
  • Pinpoint the target with the red laser light and watch as the darts fly.
  • Requires two “AAA” batteries.
  • Ages: 8+
  • MSRP: $19.99

ElfMagicSeabreezeSea Breeze and Surf’s Up Play Wear (Elf Magic)

  • Kids can dress up their favorite Elves in cool new Elfits.
  • Sea Breeze features a seven-piece Elfit that include flip-flops, a beach towel, a visor, and more.
  • With the Surf’s Up Elfit kids can dress up their Elves as a lifeguard or an Elf that’s ready to catch some waves.
  • Ages: 3+
  • MSRP: $20 each

VTech.SwitchGoDinoSwitch & Go Dinos Turbo Dinosaurs (VTech)

  • These sleek, speedy race cars transform into fierce Dinos.
  • Available in six new Dinos, including Dart the Triceratops, Spur the Stegosaurus, Zipp the T-Rex, Fray the Ankylosaurus, Cruz the Spinosaurus, and Spinner the Stygimoloch.
  • Each Dino emits realistic vehicle and dinosaur sounds and phrases.
  • Kids can rev up the action with the built-in flywheel that lets the Dinos race and roar across the floor.
  • Ages: 3+
  • MSRP: $9.99 each

 

 

About the author

Deanna Atkins

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.

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