Toy Insider Senior Editor Jackie Cucco joined New 12 in Brooklyn to show off some hot holiday toys that shoppers can find for $20 or less. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

5 SURPRISE MINI BRANDS SERIES 3

The third series of 5 Surprise Mini Brands brings 100 new iconic shopping brands to miniature form. Every aspect of brands like Wholly Guacamole, PEZ, and ICEE Cups is replicated perfectly to scale. The third series of 5 Surprise Mini Brands brings 100 new iconic shopping brands to miniature form. Every aspect of brands like…

Product Facts

  • MSRP:
  • $6.99
  • Age:
  • 4+

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CARE BEARS CUTETITOS

Kids can unwrap six Care Bearitos (sold separately), each with an adorable look and a wrap featuring the bear's iconic belly badge. Kids can discover each Care Bearito's “Care Spot” personality. Kids can unwrap six Care Bearitos (sold separately), each with an adorable look and a wrap featuring the bear's iconic belly badge. Kids can…

Product Facts

  • MSRP:
  • $10.97
  • Age:
  • 3+

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DIMPL POPS

Built into the strong, high-quality plastic frame are 18 Dimpl bubbles in two different sizes for kids to push, poke, and pop. Kids will be curiously satisfied by the squishy silicone fun. Built into the strong, high-quality plastic frame are 18 Dimpl bubbles in two different sizes for kids to push, poke, and pop. Kids…

Product Facts

  • MSRP:
  • $14.95
  • Age:
  • 3+

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COMPOUND KINGS 5 STACK DONUT

Create custom slime compounds with this five-stack scented slime pack. Includes two colors of slime in different textures, shiny Tinselz, mix-ins, and charms. Create custom slime compounds with this five-stack scented slime pack. Includes two colors of slime in different textures, shiny Tinselz, mix-ins, and charms.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 4+

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NEEDOH

With more than 56 million views on TikTok, this line includes more than five versions of the super-soft, stretchy fidget toy. Styles include Classic, Super, Teeny, Color Change, and more. With more than 56 million views on TikTok, this line includes more than five versions of the super-soft, stretchy fidget toy. Styles include Classic, Super,…

Product Facts

  • MSRP:
  • $2.99+
  • Age:
  • 3+

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NICKELODEON CRA-Z-SAND BUCKET

This moldable compound features the texture and granular pouring action of sand. Kids can stretch, mold, slice, and watch it flow through their hands. This moldable compound features the texture and granular pouring action of sand. Kids can stretch, mold, slice, and watch it flow through their hands.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 4+

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MY SQUISHY LITTLE DUMPLINGS

Squish and pull these little dumplings that are perfect for active hands. Squeeze their cheeks to pop out their unique personalities, with more than 50 possible reactions. Watch them light up and make sounds. Squish and pull these little dumplings that are perfect for active hands. Squeeze their cheeks to pop out their unique personalities,…

Product Facts

  • MSRP:
  • $14.99; $19.99 CAD
  • Age:
  • 5+

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CATS VS. PICKLES BEAN-FILLED JUMBOS

These 8.6-inch, jumbo-sized versions of the popular bean-filled plush based on the viral social media sensation, Cats vs. Pickles, are super-soft and weighted. Available in new designs like Astrocat, Skelecat, and Catalina. These 8.6-inch, jumbo-sized versions of the popular bean-filled plush based on the viral social media sensation, Cats vs. Pickles, are super-soft and weighted.…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

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CRYSTALINA

Each of the four characters embodies a crystal element and aura, which passes back and forth between the doll and included amulet in the form of LED light patterns. Kids can also wear the amulet. Each of the four characters embodies a crystal element and aura, which passes back and forth between the doll and…

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 4+

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KOOSH MONDO

The original Koosh ball is back, and big! The tactile, easy-to-catch, colorful ball is great for play inside or outside. Available in bright colors, it's the perfect fidget toy. The original Koosh ball is back, and big! The tactile, easy-to-catch, colorful ball is great for play inside or outside. Available in bright colors, it's the…

Product Facts

  • MSRP:
  • $10.99
  • Age:
  • 3+

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POM POPS

There are three themes to unbox: Unicorn, Llama, and Mermaid. Each set includes 1,000 pompoms, five themed toy surprises, a DIY keychain and hair accessory, glue, tweezers, an activity booklet, and four cutouts. There are three themes to unbox: Unicorn, Llama, and Mermaid. Each set includes 1,000 pompoms, five themed toy surprises, a DIY keychain…

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TREASURE X MONSTER COFFIN

Each monster comes encased in a coffin and is covered with a stretchy compound. Pour water over the wrap to watch it dissolve and reveal the monster. Collect six styles, each with mix-and-match body parts. Each monster comes encased in a coffin and is covered with a stretchy compound. Pour water over the wrap to…

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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