Toy Insider Editor-in-Chief  Marissa DiBartolo stopped by FOX San Francisco’s Mornings on the 9 to show off some of the top holiday toys that you can buy for $12 or less. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


CRY BABIES MAGIC TEARS

Available in blind bottle houses and dressed in animal onesies, these dolls cry real tears and come with eight accessories and a sticker sheet. There are 12 characters to collect, including one rare character.

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FOODIE SURPRISE

Open the mini mystery food cart and reveal surprise ingredients and supplies to make edible candy, then pack it in the “to go” keychain containers. Available in themes such as sushi, pizza, ice cream, and more.

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JIXELZ

Each puzzle set comes with hundreds of precision-cut, micro jigsaw pieces. Kids can use the included templates to create pre-determined designs or create their own. Jixels hold together strong and fit together with ease.

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UNBOXME GIRLS

Each exclusive 8-inch Boxy Girl doll has articulated arms, legs, hips, wrists, and heads. With 36 different dolls to collect, kids can unbox a variety of shoes, hair, makeup, and clothes.

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  • Ages: 6+
  • Manufacturer: JAY@PLAY
  • MSRP: $9.99

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5 SURPRISE MINI BRANDS

Kids can unwrap, peel, and reveal these capsules to find five miniature collectibles based on real brands that are found in any grocery store — it’s like they’ve been hit with a shrink ray.

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  • Ages: 4+
  • Manufacturer: ZURU TOYS
  • MSRP: $5.99

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MÜSHMEEZ

These tactile plush are soft, moldable, and stretchable. Available in three sizes, Müshmeez come in bright, fun characters, each filled with unique materials.

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MORPHIMALS

Kids can twist, mold, and squish these collectible characters, including TwistiCorn, SkulptySloth, and ShapeyApey. Kids can reshape the Morphimals as many times and ways as they want.

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LIL’ BLIZZARD FRIENDS

Kids unbox blind-packaged collectibles resembling Dairy Queen Blizzard cups. Each includes a Lil’ Blizzard Friend doll, an outfit, and interchangeable hair clips. There are 24 dolls to collect, each with a different personality.

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