Toy Insider Editor-in-Chief  Marissa DiBartolo stopped by FOX San Francisco’s Mornings on the 9 to show off some of the top holiday toys that you can buy for $12 or less. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

CRY BABIES MAGIC TEARS

Available in blind bottle houses and dressed in animal onesies, these dolls cry real tears and come with eight accessories and a sticker sheet. There are 12 characters to collect, including one rare character. Available in blind bottle houses and dressed in animal onesies, these dolls cry real tears and come with eight accessories and…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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FOODIE SURPRISE

Open the mini mystery food cart and reveal surprise ingredients and supplies to make edible candy, then pack it in the “to go” keychain containers. Available in themes such as sushi, pizza, ice cream, and more.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

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JIXELZ

Each puzzle set comes with hundreds of precision-cut, micro jigsaw pieces. Kids can use the included templates to create pre-determined designs or create their own. Jixels hold together strong and fit together with ease. Each puzzle set comes with hundreds of precision-cut, micro jigsaw pieces. Kids can use the included templates to create pre-determined designs…

Product Facts

  • MSRP:
  • $9.95-16.95
  • Age:
  • 6+

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UNBOXME GIRLS

Each exclusive 8-inch Boxy Girl doll has articulated arms, legs, hips, wrists, and heads. With 36 different dolls to collect, kids can unbox a variety of shoes, hair, makeup, and clothes. Each exclusive 8-inch Boxy Girl doll has articulated arms, legs, hips, wrists, and heads. With 36 different dolls to collect, kids can unbox a…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

5 SURPRISE MINI BRANDS

Kids can unwrap, peel, and reveal these capsules to find five miniature collectibles based on real brands that are found in any grocery store — it's like they've been hit with a shrink ray.

Product Facts

  • MSRP:
  • $5.99
  • Age:
  • 4+

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MÜSHMEEZ

These tactile plush are soft, moldable, and stretchable. Available in three sizes, Müshmeez come in bright, fun characters, each filled with unique materials. These tactile plush are soft, moldable, and stretchable. Available in three sizes, Müshmeez come in bright, fun characters, each filled with unique materials.

Product Facts

  • MSRP:
  • $6.99
  • Age:
  • 7+

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MORPHIMALS

Kids can twist, mold, and squish these collectible characters, including TwistiCorn, SkulptySloth, and ShapeyApey. Kids can reshape the Morphimals as many times and ways as they want.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 8+

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LIL’ BLIZZARD FRIENDS

Kids unbox blind-packaged collectibles resembling Dairy Queen Blizzard cups. Each includes a Lil' Blizzard Friend doll, an outfit, and interchangeable hair clips. There are 24 dolls to collect, each with a different personality. Kids unbox blind-packaged collectibles resembling Dairy Queen Blizzard cups. Each includes a Lil' Blizzard Friend doll, an outfit, and interchangeable hair clips.…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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