Toy Insider Editor-in-Chief Ali Mierzejewski stopped by CBS in Columbus to show off some of the year’s hottest holiday toys. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


FISHER-PRICE BOUNCE & SPIN PUPPY

This stationary, musical ride-on puppy plays songs, sounds, and educational phrases as baby bounces up and down or spins 360 degrees. It features a sturdy base, easy-grip handles, interactive buttons, and multicolored lights.

Fast Facts

  • Ages: 1+
  • Manufacturer: MATTEL
  • MSRP: $59.99

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PJ MASKS PJ SEEKER

The PJ Seeker features a pull-out ramp, drop-down side door, and enough room for up to four vehicles in the detachable carrier. It has lights, sounds, a disk launcher, and a detachable cage. Includes Catboy and a mini Cat-Car.

Fast Facts

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KINDI KIDS

These bobblehead dolls spark imagination and come with interactive food-themed accessories, such as a bowl of cereal that magically disappears from its spoon. Kids can choose from Marsha Mello, Jessicake, Peppa-Mint, and Donatina (sold separately).

Fast Facts

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SHIMMER STARS

Shimmer Stars are plush pets that include a Shimmer Wand that kids can use to add colorful shimmers to both the furry friend and their own hair. Includes wear-and-share fashion accessories, such as a hair bow that both the pet and kids can wear.

Fast Facts

  • Ages: 4+
  • Manufacturer: KD KIDS
  • MSRP: $19.99

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LEGO HIDDEN SIDE PARANORMAL INTERCEPT BUS 3000

Immerse kids in a fast-paced augmented-reality play experience with the LEGO Hidden Side 70423 Paranormal Intercept Bus 3000 playset.  Download the Hidden Side app and scan the model with a phone to make it come alive – interacting with the model makes things happen in the app.  With continuous updates, a unique boss ghost to battle in each set, new mysteries to solve, cool items to find, games to play and ghosts to collect, this LEGO Hidden Side set offers kids a whole new way to play and interact with building bricks! This powered-up school bus toy features cool tech details, like a pull-out command center and flip-out toy cannons, to inspire hours of creative play. 

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HARRY POTTER INVISIBILITY CLOAK

Budding Wizards and Muggles can appear to disappear. Using the cloak’s green screen technology and the free Wow! Stuff app, wearers can recreate the excitement of the invisibility illusion from the Harry Potter films.

Fast Facts

  • Ages: 8+
  • Manufacturer: WOW! STUFF
  • MSRP: $59.99-69.99

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