Toy Insider Editor-in-Chief Ali Mierzejewski stopped by CBS in Columbus to show off some of the year’s hottest holiday toys. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

FISHER-PRICE BOUNCE & SPIN PUPPY

This stationary, musical ride-on puppy plays songs, sounds, and educational phrases as baby bounces up and down or spins 360 degrees. It features a sturdy base, easy-grip handles, interactive buttons, and multicolored lights. This stationary, musical ride-on puppy plays songs, sounds, and educational phrases as baby bounces up and down or spins 360 degrees. It…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 1+

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PJ MASKS PJ SEEKER

The PJ Seeker features a pull-out ramp, drop-down side door, and enough room for up to four vehicles in the detachable carrier. It has lights, sounds, a disk launcher, and a detachable cage. Includes Catboy and a mini Cat-Car. The PJ Seeker features a pull-out ramp, drop-down side door, and enough room for up to…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

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KINDI KIDS

These bobblehead dolls spark imagination and come with interactive food-themed accessories, such as a bowl of cereal that magically disappears from its spoon. Kids can choose from Marsha Mello, Jessicake, Peppa-Mint, and Donatina (sold separately). These bobblehead dolls spark imagination and come with interactive food-themed accessories, such as a bowl of cereal that magically disappears…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

SHIMMER STARS

Shimmer Stars are plush pets that include a Shimmer Wand that kids can use to add colorful shimmers to both the furry friend and their own hair. Includes wear-and-share fashion accessories, such as a hair bow that both the pet and kids can wear. Shimmer Stars are plush pets that include a Shimmer Wand that…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

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LEGO HIDDEN SIDE PARANORMAL INTERCEPT BUS 3000

Play out your ghost-hunting adventures. Download the Hidden Side app and scan the built play set with a phone to make it come alive. Interacting with the model in real life makes things happen in the app. This powered-up school bus features a pull-out command center and flip-out toy cannons, six minifigures, and more.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

HARRY POTTER INVISIBILITY CLOAK

Budding Wizards and Muggles can appear to disappear. Using the cloak's green screen technology and the free Wow! Stuff app, wearers can recreate the excitement of the invisibility illusion from the Harry Potter films. Budding Wizards and Muggles can appear to disappear. Using the cloak's green screen technology and the free Wow! Stuff app, wearers…

Product Facts

  • MSRP:
  • $59.99-69.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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