Anyone who has spent hours creating architectural masterpieces or crafting a Sim to look just like them knows that The Sims is an addicting game.

For some, that video game addiction is about to pay off. A reality competition series based on the life simulation game is premiering on TBS on July 17.

In The Sims Spark’d, 12 contestants will race against the clock in a series of elimination challenges to build the most unique characters, worlds, and stories in The Sims 4. Created by Electronic Arts, ELEAGUE, and Buzzfeed Multiplayer, the four-episode series will award the winner with $100,000.

Related: Watch Kids Compete in the Wild in HBO Max’s ‘Karma’ Series

American Idol finalist Rayvon Owen will host the show alongside three judges: BuzzFeed Multiplayer YouTube personality Kelsey Impicciche, famous for her #100babychallenge series she created with The Sims; singer-songwriter Tayla Parx, who has done voice-acting work for the game and sang her song, “Me vs. Us” in Simlish (in-game language) for The Sims 4 Get Famous expansion pack; and Maxis game developer Dave Miotke aka SimGuruNinja. Maxis is the development studio behind The Sims.

Since its release in 2000, The Sims has been known for its in-game storytelling and personalization, letting players create and control characters in a virtual world. To coincide with the show, The Sims 4 is launching a series of in-game challenges on July 17, called the Spark’d Challenge Program. The top creators in the game will be considered for a future season of The Sims Spark’d.

The Sims Spark’d will premiere on Friday, July 17, at 11 p.m. ET/PT on TBS. Each episode will also stream on the BuzzFeed Multiplayer YouTube channel on the Monday after it is televised.

Check out the trailer below!

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.

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