Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined NTD Business News to discuss the growing “kidult” toy market and show off some of the holiday season’s hottest toys. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


S.S. ENTERPRISE NCC-1701 SHIP

An 18-inch replica of the historic ship from the original Star Trek series with attention to detail. Featuring battle lights that include a light-up bridge, impulse engines, Nacelle warp engines, authentic verbal commands by Captain Kirk, and more. Comes in nostalgic packaging with a transparent stand for easy display.

Product Facts

  • MSRP:
  • $39.99; $55-60 CAD
  • Age:
  • 4+

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MEGA POKÉMON MOTION PIKACHU BUILDING SET

Kids can build a 1,092-piece model of Pikachu and turn the crank to set its legs, feet, and swinging tail in motion. This fully mechanized building set comes with a display case and a rocky path that becomes "animated" when the toy is activated.

Product Facts

  • MSRP:
  • $97
  • Age:
  • 12+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

LEGO ICONS TRANSFORMERS OPTIMUS PRIME

Hasbro's Transformers brand comes to LEGO form with this 1,508-piece Optimus Prime construction set inspired by the heroic Autobot leader's G1 design.

Product Facts

  • MSRP:
  • $169.99
  • Age:
  • 18+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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