Representation matters, especially when it comes to toys and books that kids grow up with.
I See Me is teaming up with Crayola to create a customizable book for kids called The Magic in Me so that kids can feel represented in a special story made just for them. Parents can personalize the custom-made book to make kids the main character of the story with their name, photo, skin tone, hair color, hairstyle, eye color, and the option to add glasses or a wheelchair.
Written by  Timi Bliss and illustrated by Kamala Nair, this inclusive book helps teach young kids to appreciate what makes everyone unique and different, such as the different languages that we speak, our hobbies, our appearances, and the different ways that we love other people. It’s a great way for parents to show their kids how they play an important role in the world just by being themselves. It also inspires spreading kindness and celebrating the beauty of everyone’s differences.
The world becomes stronger when everyone comes together despite their differences! Customize your own The Magic in Me book here for $34.99.
