The Hottest Toys from Toy Fair on The Today Show

What toys shined at this year’s Toy Fair in New York City?  Toy Insider Mom Laurie Schacht stopped by The Today Show to show off some new toys that are sure to be hot items this holiday season. For more on the items featured in this segment, check out the product notes below. To see more of our favorite toys from the show floor of this year’s Toy Fair, click here.


  • The scratch & sniff game that stinks!  What’s that Smell is a new, hilariously fragrant guessing game that opens up to a world of interesting whiffs. Guess the scents correctly to outrank your family and friends or suffer the stinky consequences of the Whiff-of-Shame.
  • Download the companion App & capture it all on your Cam Reekorder!
  • Game is for 2-6 players.
  • Ages: 14+
  • MSRP: $19.99
  • Available: August 2018


  • The Drone Force Terra Sect has a relentless rolling attack. It flips and keeps on going!
  • It’s easy to maneuver with stable all-terrain navigation.
  • It’s unstoppable! Roll, flip, and crawl in any direction.
  • For indoor and outdoor use. 150 foot range. 2.4 Ghz.
  • Ages: 6+
  • MSRP: $29.99
  • Available: Spring 2018


  • Rescue Runts need a home where they can be part of a family and loved. The super soft plush puppies, kittens, unicorn and dragon show up on your doorstep with matted fur, dirty paws, injuries and fleas.
  • Care for your Rescue Runt using the included comb, flea tweezers and towel to remove their fleas, wipe away their tears, clean their paws, and comb their fur. Remove their bandages and perk up their ears to complete the transformation from stray scamp to perfect pet! Write their name on the collar to make the adoption official.
  • Rescue Runts’ messy fur, downturned ears, dirty paws and bandages can be restored for repeated animal rescue play.
  • Rescue Runts will be available in two sizes: 4-inch plush and 7-inch plush.
  • Ages: 3+
  • MSRP: $9.99 for 4-inch plush / $19.99 for 7-inch plush
  • Available Fall 2018


  • Whether you love sushi or not – Flying Sushi Kitchen is sure to cause a ruckus at kitchen tables everywhere.
  • Flying Sushi Kitchen puts your competitive skills to the test as you pluck pieces of floating sushi from mid-air in a mad dash scramble to fill your sushi order and rack up enough tickets to beat the competition.
  • Use the special, kid-friendly chopsticks to fill your order before time runs out. Add a little wasabi and ginger, don’t miss the spicy tuna roll, nab that smoked salmon – and hurry!
  • Flying Sushi Kitchen includes bamboo shoots, sushi rolls, and chopsticks for 5 players.  Batteries not included.
  • Ages: TBD
  • Available: TBD


  • Design it, Build it, Ride it! Ever innovating, K’NEX is excited to be the first construction toy company to bring a mobile virtual reality experience to builders!
  • Bridging the gap between physical and digital play, the free K’NEX Ride It! app will extend and enhance consumers interaction with their K’NEX set!
  • Once downloaded, the K’NEX Ride It! app will allow the child to” design it, build it, and ride it”! After creating the coaster in the physical world, app allows the child to virtually build & ride their roller coaster either in 2D or 3D VR!
  • With the purchase of additional app compatible sets their real life AND virtual building library grows! As in the real world, sets can be combined and customized in countless ways.
  • Ages: 7-12
  • MSRP: Sets range from $24.99-$99.99
  • Available: Fall 2018


  • Spin to create colorful friendship bracelets with the KumiKreator and braid beautiful bracelets before your eyes!
  • Load the colorful spools into the machine, spin and create in minutes! The KumiKreator creates up to ten unique bracelet designs without a single knot needed. Customize and finish off your bracelet with stylish clasps!
  • Kumi comes from the Japanese word Kumihimo meaning “gathered threads.” It is the traditional Japanese technique of braiding cords and beads. The KumiKreator makes creating beautiful and intricate friendship bracelets fun to do!
  • Ages: 8+
  • MSRP : $29.99
  • Availability: Fall 2018


  • Are you ready for a battle between chameleons? Introducing Tic Tac Tongue from YULU Toys! Be quick to lick! Put on the chameleon mask and get ready for a game of skill and speed. One player flips over a number card. The other two players face off to knock down the correct insect card. The chameleon that knocks down the most insects the fastest wins!
  • Each Tic Tac Tongue game comes with two chameleon masks with washable mouthpieces and tongues, ten target cards, ten game cards, and game rules.
  • Ages: 4+
  • MSRP: $14.99
  • Available: Fall 2018 at Toys “R” Us, Target



  • ZITS are simply the grossest, coolest toys around! Peel off a Zit, stick it on your skin, squeeze ‘em and feel the pop! Use one or use a ton! Then gross out your friends with the oozing goo inside! Roll it, stretch it or stick it! So much fun, you won’t wanna stop until the last one’s popped! It’s more fun than picking your nose! Ewww! Gross!
  • Ages: 4+
  • MSRP: Zits Small Breakout:  $1.99 / Zits Medium Breakout:  $4.99 / Zits Large Breakout: $7.99
  • Available:, Walmart 3/15.


  • The Arcade1Up brings back some of the most iconic arcade games ever created in a classic and redesigned form. It is the perfect way to relive retro moments or experience them for the first time!
  • Arcade1Up is easy to assemble and stands four feet tall.
  • It includes games such as Asteroids, Centipede, Rampage, Mortal Kombat and Street Fighter.
  • Each Arcade1Up has full-color, hi-resolution screens, and sounds that truly immerse you into the gaming world, alongside a joystick and control buttons.
  • Ages: 12+
  • MSRP: $399
  • Available: Around Sept 15 in stores


  •  Reconfigurable track pieces let kids build unique stunts and races for a one-of-a-kind track experience.
  • Rev up their creativity with the openended world of Hot Wheels Track Builder System.
  • Connect Hot Wheels tracks and sets in any configuration to make a unique raceway. Add accessories like loops, lifts, boosts, and jumps for even more epic action. Experiment with adding items from around the house like cups, couches, or even the cat. Use building bricks to customize the race with obstacles, altitude, and personality.
  • Ages: 5+
  • MSRP: Accessories and sets range from $3.99 for accessories to $47.99 for stunt kits

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