Toy Insider’s Chief Toy Officer Laurie Schacht joined CBS 4 in Atlanta to show off the year’s hottest new toys and games. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


SQUISHMALLOWS 16-INCH BUDDY SQUAD

Kids can collect a growing assortment of ultra-soft, 16-inch plush characters, each with its own name and unique personality. Squishmallows have a unique texture and form factor and new characters join the Squad each month.

Product Facts

  • MSRP:
  • $29.99; $33.40 CAD
  • Age:
  • 0+

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GLO FRIENDS WIGGLEBUG

Kids can work to understand their emotions and energy levels with this huggable friend. With Wigglebug's motion-sensing technology, it will respond to how kids play with it.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 2+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

RUKUSFX MOTION-CONTROLLED MUSIC MIXER

Move, mix, and create with RUKUSfx, a handheld, motion-controlled music mixer. With four simple moves — punch, swipe, twist, and flick — creators can mix DJ-style tracks and record performances to share on social media.

Product Facts

  • MSRP:
  • $49.99; $79.99 CAD
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

ALL-PRO PASSER

The All-Pro Passer is programmed to throw accurate football spirals like a quarterback. It features nine different passing zones to launch the ball more than 25 yards. Kids can select their play and press hike, slant, post, short, or long. Players can practice alone or with others.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 14+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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