Toy Insider and Toy Book Senior Editor James Zahn stopped by Electric Playground to talk about some of the top new toys at Toy Fair New York. For more on the items featured in this segment, check out the product notes below.

TRANSFORMERS SUPER SHOGUN OPTIMUS PRIME JUMBO ACTION FIGURE

Massive G1-accurate Optimus Prime figure has rolling wheels on his feet and 3 poins of articulation! Launching spring-loaded rocket firing left fist! Stickers let you customize your Optimus Prime! Opening chest reveals removable Matrix of Leadership, just like in Transformers: The Movie! Removable Ion Blaster weapon. 27-inch jumbo action figure with all the classic cartoon…

Product Facts

  • MSRP:
  • $349.99
  • Age:
  • 14+

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THEY LIVE – JOHN NADA 8″ SCALE CLOTHED FIGURE

8" tall opposable figure capturing actor Roddy Piper's butt-kicing character John Nada from the 1988 action flick They Live. Includes slick sunglasses and trusty shotgun and pistol.

Product Facts

  • Age:
  • 14+

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SCREAM – GHOSTFACE 8″ SCALE CLOTHED FIGURE

Ghostface himself in knife-wielding, 8" form. Fully poseable with a tailored robe, hood, and sleeves. Features a screen-accurate sculpted mask, interchangeable hands, and his signature knife.

Product Facts

  • Age:
  • 14+

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G.I. JOE CLASSIFIED SERIES

The G.I. Joe Classified Series evolves the characters fans know and love into a highly articulated 6-inch scale with premium deco and detailing. The collectible packaging features custom art from Frank Morrison and adds a unique style to each character. These highly poseable figures come with premium detailing and articulation for dramatic action poseability. Choose…

Product Facts

  • MSRP:
  • $24.99+
  • Age:
  • 4+

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STAR WARS: THE BLACK SERIES THE CHILD FIGURE

The 1.12-inch figure is styled to look like The Child, with premium detail and multiple points of articulation. Includes a figure, a bone broth bowl, a toy knob, and a Sorgan frog. The 1.12-inch figure is styled to look like The Child, with premium detail and multiple points of articulation. Includes a figure, a bone…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 4+

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STAR WARS THE CHILD TALKING PLUSH TOY

Kids can protect this 7.5-inch talking plush version of The Child from the Disney+ series, The Mandalorian. The Child comes dressed in his robe and includes a bone broth bowl and Sorgan frog accessories. It also features posable arms so kids can reenact the iconic Force scenes from the show. Kids can protect this 7.5-inch…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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STAR WARS THE CHILD PLUSH TOY

11-inch Small Yoda-like Soft Figure from The Mandalorian. Fully embrace the cuteness of the 50-year-old Yoda species with this adorable 11-inch plush toy from the Disney+ series The Mandalorian. The toy plush has a soft body plus a sturdy base filled with beans, perfect for cuddling or display as a collectible. The character wears his…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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STAR WARS: THE MANDALORIAN THE CHILD POP! VINYL FIGURE

Adorable 3 3/4-inch tall Pop! Vinyl figure brings you The Child! Inspired by the Disney+ Star Wars: The Mandalorian TV series.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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BATMAN BATMOBILE 2-IN-1

Kids can lift the Batmobile's hatch and pull out the hidden Batboat to launch it. This two-in-one vehicle works on land or in water and is compatible with 4-inch Batman action figures (sold separately).

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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REACTION BACK TO THE FUTURE DOC BROWN 3 Âľ” RETRO ACTION FIGURE

Go back in time and reminisce about the good ol 80s with this Back to the Future Emmett Doc Brown ReAction Retro Action Figure. Featuring the likeness of Christopher Lloyd in a simplified retro Kenner format. Emmett Doc Brown Action Figure, in retro Kenner style. Poseable 3 3/4-inch ReAction figure from Back to the Future.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 6+

Buy Now

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About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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