The best new toys for 2017 are making their debut at the Javits Center this week during the North American International Toy Fair. Toy Insider Mom Laurie Schacht stopped by The Today Show to show off some of her favorite new items that kids will want this year. For more on our favorite new toys at this year’s North American International Toy Fair, click here.

Teddy Ruxpin (Wicked Cool Toys)Teddy Ruxpin
(Wicked Cool Toys)

  • The iconic, best-selling toy from the 1980s, who remains as one of history’s most successful, trusted and cherished children’s entertainment properties, is making a huge comeback for Fall 2017!
  • The new soft and cuddly 14-inch Teddy Ruxpin will have the core features and play patterns that parents and grandparents fondly remember, and will still read stories to children with a motorized mouth.
  • However, in this new version, fans of all ages will benefit from Bluetooth technology, LCD eyes with over 40 animated expressions that are synched to the stories, and touch sensors in the hands and vest that allow the child to start, pause and fast-forward through stories and songs.
  • Teddy will include three built-in stories with seven additional stories available for purchase through the free app.
  • Ages: 3+
  • MSRP: $99.99
  • Available: Fall 2017

FurReal Roarin’ Tyler, The Playful Tiger Pet (Hasbro)FurReal Roarin’ Tyler, The Playful Tiger Pet (Hasbro)

  • Meet FURREAL ROARIN’ TYLER, THE PLAYFUL TIGER pet! Kids can bring home an adorable baby tiger to love, play and care for as their own.
  • Make a noise or give a loud jungle roar and ROARIN’ TYLER, will roar back in response. After you and ROARIN’ TYLER, are all roared out, enjoy playtime with him as he can crouch or respond to his squeaky toy. Kids can experience fun, playtime moments with this jungle pet!
  • ROARIN’ TYLER features 100-plus sound and motion combinations with sensors on his forehead, back, and muzzle allowing him to respond to touch in fun ways.
  • You can pull him up close to snuggle thanks to his posable back legs. Nuzzle his cheek and he’ll response with expressive eyes, sounds and tail movements.
  • With ROARIN’ TYLER, THE PLAYFUL TIGER pet, kids can make every day magical.
  • Ages: 4+
  • MSRP: $129.99
  • Available: Fall 2017

Meccano M.A.X. (Spin Master)
Meccano M.A.X.
(Spin Master)

  • Meccano M.A.X. is the most advanced Meccano robot to date.
  • Drawing on advanced robotics technology, M.A.X. combines Artificial Intelligence (AI) learning and customizable programming to create a one of a kind personal companion.
  • Infrared (IR) Navigation and customizable apps bring M.A.X. to life with almost limitless potential for personalization and interactivity. M.A.X. also includes a built in gaming platform for added fun.
  • MAX tells jokes, can introduce himself, tell your fortune, fun facts, and so much more
  • Age: 10+
  • MSRP: $149.99
  • Available: Fall 2017

Aristotle (Mattel)Aristotle (Mattel)
  • Aristotle is a first-of-its kind connected kids room platform designed to aid parents and use the most advanced AI-driven technology to make it easier for them to protect, develop, and nurture the most important asset in their home—their children.
  • Designed to comfort, entertain, teach, and assist during each development state—it evolves with a child as their needs change from infancy to adolescence.
  • The platform’s Artificial Intelligence will utilize three distinct AI engines, including Microsoft Cognitive Services and the Silk Intelligence Platform.
  • These multi-levels of AI enable Aristotle to learn patterns and autonomously act upon user habits to aid in child development and learning.
  • Aristotle’s AI will also have a unique personality that will appeal to parents and kids and will be presented as the great descendent of Aristotle himself.
  • Ages:
  • MSRP: $299
  • Available: Summer 2017. Available for pre-order on

Aura (KD Interactive)Aura (KD Interactive)

The wearable glove controller will have kids feeling like superheroes – the flying robot is controlled by hand motions made inside the glove that will have Aura rolling on the floor, climbing the walls and even flying around the room. 

  • Its rolling cage protects the robot from crashing, offering fun and safe play.
  • Previously only used in military applications, this gesture technology disrupts the drone market and turns the traditional RC controller on its head. Aura puts the power in kids’ hands, removing the learning curve of using a joystick controller to pilot their flying robot.
  • Ages 7 and up.
  • Rechargable batteries included. MSRP $99.99.


PonyCycle (The Bridge Direct)PonyCycle (The Bridge Direct)

  • Innovative new ride-on pony that turns childhood dreams into reality
  • Features easy galloping motion that really moves
  • Offers kids the exciting riding action of a pet pony
  • Available in 1 Style (Chocolate Brown with White)
  • Ages” 4-9
  • MSRP: $259
  • Available: June 2017 at Toys R Us



  • LEGO BOOST is a supercharged building and coding set that lets kids bring their LEGO creations to life by adding sound, movement, and personality.
  • Powered by a Move Hub, a LEGO stud-covered brick upon which children can add LEGO elements, motors and a sensor that combines color and distance detection, LEGO BOOST brings movement to any LEGO creation.
  • The LEGO BOOST set includes instructions for five diverse models: Vernie The Robot, Frankie The Cat, the Guitar 4000, the Multi-Tool Rover 4 (M.T.R.4), and the Autobuilder, each designed to give children the basic skills to express their creativity by personalizing whatever they build.
  • Ages: 7-12
  • MSRP: $159.99

SpinTales Interactive Rug- 4 ft x 6 ft (Tilt)SpinTales Interactive Rug- 4 ft x 6 ft (Tilt)

  • Embark on a journey where the boundaries between the physical and digital world are blurred.
  • We do this by weaving together stories that you love, with augmented reality and educational activities, to give you an immersive experience like never before.
  • Imagine your favorite characters coming to life in your home, right in front of your eyes!
  • Every SpinTales story is embedded with augmented reality to bring the story and its characters to life. The stories are not just printed on a page or characters on a screen. SpinTales come to life in your room.
  • Don’t expect to sit back and read these stories. It’s interactive. You have to move and stretch to discover and play with characters.
  • Ages: 3+
  • MSRP: $99.99

K’NEX Flying- Rotor-Powered 10 Model Building System (K’NEX)K’NEX Flying: Rotor-Powered 10 Model Building System

  • Introducing a whole new way to control K’NEX!
  • With this Rotor-Powered system, you can build 10 different models and then make ‘em move with the included remote control.
  • A newly designed motor includes 4 rotor blades that allow you to build a tank, a ship, a car and even a Quad Copter that REALLY flies!
  • Ages: 8+
  • MSRP: $119.99
  • Available: Fall 2017 on and at toy retailers nationwide.

Little Live Pets Chick Habitat (Moose Toys)Little Live Pets Chick Habitat (Moose Toys)

  • The new Little Live Chick is an adorable Chick that can hatch over and over again. Kids will squeal with delight when the chick surprises them by hatching unexpectedly, and they’ll love finding out what the Chick looks like when the egg cracks open, and the Lil’ Chick hops out and chirps “Hello!” When kids pet the Chick, it will chirp, and it can walk and play all day.
  • Kids will be attached to the shy little Chick as soon as it hatches. The Lil’ Chick Habitat comes with a cute little Chicken house where the Chicks will love to sleep and eat.
  • Ages: 5+
  • MSRP: $24.99
  • Available: May 2017

RSF (Razor USA) 2757RSF (Razor USA)

  • The original RSF now comes in a smaller size!
  • Kids can ride on custom 10” 3-spoke mag wheels and street tires as they ride up to 14 mph!
  • The two 12V rechargeable batteries allow up to 30 minutes of continuous use.
  • Age: 13+
  • MSRP: $329.99
  • Available: Summer 2017 

Gemmies Sparkle Loom (Tech 4 Kids)Gemmies Sparkle Loom (Tech 4 Kids)

  • Everyone wants to have that special “gem” in their wardrobe.
  • The Gemmies Sparkle Loom is a new craft activity that allows the user to construct 3D objects and wearables out of TPR bands and Crystals on a Loom.
  • With an endless amount of possibilities, creating vibrant and unique accessories to wear and creations to showcase has never been so fun.
  • Ages: 6+
  • MSRP: $19.99
  • Available: Spring 2017

Screen Shot 2017-02-20 at 1.21.06 PMHello Barbie™ Hologram (Mattel)

  • The product shown at New York Toy Fair is just a glimpse into what the final product will be.
  • Hello Barbie™ Hologram combines the power of artificial intelligence with the fun of an expressive holographic character, giving girls an entirely new way to engage with Barbie throughout the day.
  • Kid-friendly speech recognition puts girls in the driver’s seat, giving them easy access to customizable play, animated weather reports, alarms, night lights, daily reminders and more.
  • As a Bluetooth speaker, Hello Barbie Hologram allows girls to choreograph Barbie’s dance moves while listening to their favorite playlists.
  • Ages: 6+
  • MSRP:
  • Fall