Looking for the best Black Friday toy deals? Toy Insider Mom Laurie Schacht was a guest on The Today Show on NBC to talk about the hottest deals on Black Friday. For more on the items featured in this segment, check out the product notes below, and for our complete rundown of the best gifts for the holidays, check out our complete holiday gift guide.


  • Kid-controlled power drift adds extra fun to turns. Rear wheel tilts for dynamic sense of hard banking Has three-position adjustable seat with seat belt and high sides for added safety.
  • Reverse trike design holds one rider.
  • 6 mph max forward; 3 mph max reverse.
  • All-wheel drive for hard surfaces, grass, and rough terrain.
  • Power-lock brakes, 12-volt battery, and charger.
  • Ages: 5-10
  • MSRP: $399.99
  • Black Friday Deal: $249 at Toys “R” Us


  • Inflatable ball pit with a fun, ball toss roof, and interactive side play panel. Traditionally sold with 20 balls, this features 120 balls with a mesh storage bag.
  • Ages: 2+
  • MSRP: $40.00
  • Sale Price: $20.00
  • Retailer: Walmart and Walmart.com


  • Click, connect, create! Build 21 vehicles with the new Power Vehicle 86 Pc Set.
  • Assemble Magformers new Power Engine block to make buses, bulldozers, off-road cars, and more.
  • The set comes with 11 Geometric Shapes and a step-by-step idea booklet.
  • Compatible with all Magformers shapes and accessories.
  • Age: 6+
  • MSRP: $239.99
  • Black Friday Deal: On sale for $89.99 at Toys “R” Us 11/24-11/26 both in stores and online


  • Kids can be the conductor of their own adventures with GearZooz Roll & Roar Animal Train. Next stop is a new learning milestone for little railway riders.
  • Children can create their own unique train by mixing and matching the 15 included gears while strengthening their fine motor skills and problem-solving techniques. Put the Smart Gear animals on the pegs to learn about animals.
  • Press the buttons to listen to different instruments or answer kid-friendly quiz questions and move the slider to explore different locations. Little ones can push the train or pull the string to watch the gears spin and move together.
  • Age: 18 mos.+
  • MSRP: $29.99
  • Black Friday Deal: VTech & LeapFrog are Buy one, Get one 50 percent off
  • Where: Available at Target and online when doors open at 6:00 p.m. on 11/23—11/25 (while supplies last)


  • Kids will love imagining jet-setting adventures with the Shopkins Jet! Skyanna always has her head in the clouds dreaming about her next exotic destination and when she’s on the flight-deck she makes sure the passengers are ready for some first-class fun. Features an overhead compartment for luggage, seats, and rolling wheels. Includes exclusive Skyanna Shoppies doll and three exclusive Shopkins characters: Fizzy Soda, Lynn Flight Meal, and Captain Zoom. Plus, a suitcase, luggage bag, cart, passport, hairbrush, and VIP card to use with the free World Vacation app. This fabulous Jet holds three Shoppies dolls (sold separately) and features rotating seats. Get ready for a Shopkins World Vacation!
  • Age: 5+
  • Regular Price: $44.98 (Jet Playset: $29.99; Shoppie Doll: $14.99)
  • Only available on Black Friday
  • Black Friday Deal: $20.00
  • Where: Walmart (U.S. only) starting at 6:00 p.m. in stores on Thanksgiving, and online at 12:01 a.m. on Thanksgiving


  • LeapFrog Epic Academy Edition is packed with kid-appropriate, on-board learning content, including 20 learning games that explore a range of subjects and skills and a free trial of LeapFrog Academy.
  • Kid-safe right out of the box, the LeapSearch web browser lets kids safely surf the Internet and parental controls allow parents to add Android apps as their kids advance.
  • Ages: 3-9
  • MSRP: $119
  • Black Friday Deal: VTech & LeapFrog are Buy one, Get one 50 percent off
  • Where: Available at Target and online when doors open at 6:00 p.m. on 11/23—11/25 (while supplies last)


  • Bring your art to life with the 3Doodler Create. This highly versatile 3D printing pen brings a new level of creative expression allowing you to lift any idea off the page. Offering the widest range of materials with more than 75 plastic colors in flexy, matte, gloss, clear, glow, or sparkle materials, plus accessories for all kinds of users—the possibilities for what you can create are endless.
  • This innovative product is the perfect gadget for hobbyists, tech-enthusiasts, and makers of all levels.
  • New for 2017: four new pen colors in a range of pastel hues, including Powder Blue, Rose Gold, Butterscotch, and a Hint of Lime, in addition the current Smoky Blue color.
  • Regular MSRP: US $99.99
  • Age: 14+
  • Black Friday Deal: 20 percent off all pen sets
  • Where: only on amazon.com through 11/27


  • Argh matey! It’s all hands on deck in the Kraken’s Revenge Roller Coaster Building Set. Build the coaster and then watch it zip through the twists and turns all to avoid the Kraken. With more than 555 K’NEX parts and pieces, including rods, connectors, and track, you can create a motorized coaster that stands over 2.5 feet tall and almost 3.5 feet wide. Then, download exclusive instructions for a second coaster model. Models can be built one at a time.
  • Age: 9+
  • MSRP $49.99
  • Retailer: Amazon.com
  • Anticipated Deal: $29.99
  • Length of Deal: 11/23-11/27 (while supplies last).
  • Where: only on amazon.com


  • Playhouse with open design
  • Working Dutch door and shutters
  • Interior includes kitchen seat, fireplace, wall clock, play phone, built-in shelves, kitchen table, and faucet.
  • Molded-in flower box perfect for real or fake flowers
  • Exterior features pass-through mailbox and realistic doorbell (requires two “AAA” batteries, not included).
  • Charming design with realistic stone and wood finish
  • Built-in floor with drain holes
  • Age: 1.5+
  • MSRP: $189.99
  • Black Friday Deal: On sale for $99.99 at Toys “R” Us 11/23 – 11/25


  • Ideal for little ones to learn colors, the larger-than-life-size, 3-foot-tall crayon tube not only provides tidy storage, but is also a great decorative accessory to liven up any child’s bedroom or playroom!
  • Perfect for first-time builders, hours of construction fun awaits with these super cute oversized Crayon Tubes!
  • Little creators can fuel their imaginations with a variety of sturdy and stackable building blocks in vibrant, iconic Crayola colors.
  • When little ones are finished, just put everything back in the large crayon and store.
  • Available in 25-, 40-, 70-, 80-, 90-, 105-, 110-, and 115-piece bright and durable Kids@Work building block tubes.
  • Age: 1+
  • REGULAR PRICE: $34.99
  • Black Friday Deal: $19.99
  • Where: Toys “R” Us stores and online on 11/23 from midnight through 11/25 closing.


  • Create more than 200 personalized pieces of jewelry! Learn how to make trendy pom and tassel jewelry, emoticon jewelry, choker necklaces, and friendship bracelets. The perfect activity for a slumber party or girls night in, the Personalized Rainbow Jewelry Studio has enough beads, cording, and accessories for everyone to fill their arms in colorful candy! Follow the included instruction booklet to learn different jewelry tips and techniques.
  • Age Range: 6+
  • Available on Black Friday
  • $9.97 Black Friday
  • $20 to $35 retail value
  • Available at Walmart and Walmart.com when Walmart opens on Thanksgiving, while supplies last


  • Design an adorable keepsake and send your besties snail mail with the Emoticon Scrapbook & Cards kit! With more than 750 scrapbook essentials, every page will be uniquely yours. Decorate photos with stickers and punch outs or add 3D elements with gemstones and sequins. Explore the included CD for more than 10,000 digital scrapbooking accessories.
  • Age Range: 6+
  • Available on Black Friday
  • $9.97 Black Friday
  • $20 to $35 retail value
  • Available at Walmart and Walmart.com when Walmart opens on Thanksgiving, while supplies last


  • Meet StikBot: the world’s first social media sharing toy, with the capacity to shape your imagination into endless possibilities.
  • With StikBot’s ability to mimic human motion, StikBot can be whatever you want; from the mischievous little critter that loves to steal your candy, to the break-dancing phenomenon who can’t help but bust a move. The creativity starts with YOU.
  • Ages: 4+
  • MSRP: $19.99
  • Black Friday Deal: only $10 at Target Black Friday Only