Kids can fill and load a water balloon into the slingshot and launch it more than 100 feet. The slingshot comes with more than 100 Bunch O Balloons to take water balloon battles to a… read more


Kids can smash open the Smashball to reveal the character hidden inside. Smashers series one is all about sports and includes both “good and bad” sports characters, along with limited edition and very rare figures… read more


Water balloons have never been so powerful now that blockbuster character symbols—such as Iron Man, Captain America, and the Hulk—are printed on the balloons. Kids simply connect, fill, and make hundreds of water balloons, and… read more


Each capsule features five separate sealed compartments hiding five individual toys. Wave one will feature more than 300 toys in pink and blue capsules. Each 5 Surprise has five different themed segments with a range… read more

The Best Easter Basket Toys on ABC World News Now

The best Easter baskets aren’t filled with candy, they’re filled with toys! Toy Insider Senior Editor Ali Mierzejewski stopped by ABC World News Now to talk about the best toys for your little one’s Easter basket.… read more

Zuru Launches 5 Surprise Next Month

Zuru launches 5 Surprise, a new blind bag capsule toy at Walmart and other retailers nationwide in April. The toy combines unboxing with the thrill of collectible toys. Each capsule features five sealed segments hiding… read more

Alternative Easter Egg Hunt Ideas

Sometimes kids get bored with the same old Easter egg hunt, or perhaps they are getting too old for this tradition. Plus, if you attend Easter egg hunts at community events or relatives’ homes, when… read more