Last-Minute Gift Ideas on NBC Cleveland

Time is running out to grab these great holiday toys! Toy Insider Senior Editor Ali Mierzejewski stopped by NBC in Cleveland to talk about some great gifts that shoppers can still find at the last minute.… read more

Hot Holiday Toys on CBS Columbus

Looking for the inside scoop on the hottest toys of the year? Toy Insider Senior Editor Ali Mierzejewski stopped by CBS in Columbus to talk about the toys you need to grab now before they fly… read more

Hot Holiday Toys on Fox 2 San Francisco

Looking for the hottest toys of the holiday season? Toy Insider Senior Editor Marissa DiBartolo stopped by Fox 2 in San Francisco to show off the year’s most in-demand toys. For more on the items featured in… read more

Rad Retro Toys on Better Connecticut

What’s old is fun again. Toy Insider Senior Editor Ali Mierzejewski stopped by Better Connecticut in New Haven to show off some great nostalgic toys that kids will love as much as their parents did when they… read more

Tickle Me Elmo Will Have Kids ROFL

Elmo’s got a secret: He’s ticklish—very ticklish. Tickle his furry belly and watch him giggle out of control. Oh yes, Tickle Me Elmo is back, and more modern and giggly than ever! Tickle Me Elmo, by… read more


A new version for a new generation! Press Elmo’s tummy or squeeze his feet to hear him giggle. Continue to squeeze and he laughs harder and harder until he moves and shakes.

Social Interaction
Emotional and Social Intelligence

On the Hunt with Jordan Hembrough

When you step inside Hollywood Heroes in Westwood, NJ, you can literally smell the nostalgia (for those of you who are unfamiliar, nostalgia smells similar to dust-covered cardboard and childhood memories—but like, in a good way). In… read more

Growin’ Up ’90s: Christmas 1996

1996. It was the year of the New York Yankees, the Chicago Bulls, the Dallas Cowboys. It was the year of Jerry Maguire and the Macarena. It was the year of Bill Clinton’s reelection. But… read more

Why the Toy Insider Mom LOVES Elmo

by Laurie Schacht, Toy Insider Mom I’ve loved Elmo for as long as I can remember … and I’m not alone! He spans generations of boys, girls, kids, and adults. And while one might be… read more