From the computer screen to the toy aisle, these Internet stars are shaking up toy lines.
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The poseable, interactive Edna doll from Incredibles 2 says more than 55 phrases in her iconic voice. Kids can call her name to start and then chat, ask questions, and hear her responses.
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Kids can become Superman with this Batman v Superman: Dawn of Justice-inspired action gear set. The box set comes with a soft chest plate, strap-on gauntlets, and a cape with an adjustable strap.
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Using this gear, kids can suit up and head out as the Dark Knight. The set includes a chest plate made of soft material, a Batman mask, an attachable cape, and defense gauntlets.
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The holidays are over, the toys are unwrapped, and the biggest question on the playground? “What did you get for Christmas?” Editor-in-Chief Jackie Breyer stopped by MSNBC to discuss some of the most popular toys… read more
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Star Wars: The Force Awakens has finally arrived, and Star Wars mania is stronger than ever. Toy Insider Mom Laurie Schacht brought some of the coolest toys from the franchise to KTVU San Francisco to… read more
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As 2015 comes to an end, we look back on the many amazing toys we’ve had the chance to play with throughout an exciting year. Toy Insider Mom Laurie Schacht dropped by CNBC’s Worldwide Exchange to discuss… read more
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The wait is finally coming to an end! Star Wars Episode VII: The Force Awakens arrives in theaters tomorrow, December 18. To celebrate the release of the highly-anticipated film, Toy Insider Mom Laurie Schacht brought… read more
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With the release of Star Wars: The Force Awakens just a few days away, Toy Insider Mom Laurie Schacht brought two seriously cool toys based on some classic Star Wars favorites to WMAQ Chicago along… read more
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With the release of Star Wars: The Force Awakens only a week away, interest in the brand’s merchandise is stronger than ever. To highlight some of the season’s top Star Wars items, Toy Insider Mom Laurie… read more
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